With the release of Reason 12 we are adding a new development track into the game – Enabling Tech. Wikipedia describes enabling technology as an invention or innovation that can be applied to drive radical change in the capabilities of a user or culture.
Could enabling tech turn into something more like Max or Reaktor but for Reason that enables us a more simplified route into the SDK with an ability to share the scripts and alternate interface and device designs?We are really thrilled about this. If we would translate Enabling Tech into what we would like to achieve at Reason Studios, I would say it means that our Enabling Tech will turn our exciting ideas and vision for music making into reality, faster.
Putting a development team on this, working in parallel to product development, means that we are ensuring that we can work long term on the technical feasibility to make Reason the most creative music making environment - ever.
With that said does this mean the end users are getting something new or is this just an in house developer toolset?
Are we part of the discussion about enabling tech, what do you think about it.....