What do you think is Bandlab's long game strategy ? It's been 18 months since the acquisition, and they are obviously operating at a loss, to have such good customer service, social media engagement & a development team. The only monetizing at present seems to be a few budget audio interfaces under the Bandlab brand.guitfnky wrote: ↑03 Feb 2020a cursory look at their forums makes it readily apparent that they’re very much invested in Cakewalk. the devs are all over the forum, very responsive to issue requests, and they’re constantly working to improve the program. they put out updates on a very regular basis (every couple of months). and it’s not just bug fixes, but adding new functionality.
When I did the install, I got the Windows warning of 'do you trust this developer' or whatever, and noted that it's Bandlab Singapore LTE. So I did some digging, and found that the DAW was purchased by Singaporean entrepreneur Kuok Meng Ru, the son of a billionaire.
Along with the Cakewalk acquisition, He also purchased a chain of music stores in the South East Asia, I guess the region's equivalent to Guitar Center, called Swee Lee Music, and quite amazingly, took over a 49% stake in Rolling Stone magazine in 2016 and is the brand's CEO.
https://www.mumbrella.asia/2019/01/sing ... ce-in-asia