I agree with you that the 10.x updates felt underwhelming, from a user standpoint, and only minute workflow improvements. Though I would not agree if someone said the have not invested into the core product. They spent 6+ months fixing the buffer size issue, BIG investment into the core product. But since it was like fixing a flat tire, it did not bring much workflow. It became almost "the lost year" in terms of adding workflow items. But hopefully that is behind us and interesting things will come.Luxuria wrote: ↑10 Jun 2019We've seen this expansion happen pretty clearly on the mobile platform.
"By building upon their legacy and making music making even more accessible there is a lot of room for growth. My goal is to continue building on that foundation, growing the user base of both the desktop and mobile products.”
I can't really say that I'm not anxious to see where this goes.
Our feedback to get sequencer workflow updates has not gone unnoticed, clearly someone has done homework, and produced a PolyStep Player. Features like some of the VSTs doing this and some own PH ideas rolled in. Only problem is I want this in the Reason sequencer. I do not mind a player per se, if we get the sequencer updates. Users should have options, I just hope it won't stop at the player, that would be a PR mistake from PH of magnitude, and many users would probably be seriously disappointed. I have seen Facebook and Twitter comments to PH about sequencer/workflow updates, it not just here at RT that those issues are highlighted. I hope they get it, but also that they will the act on it, time will tell...
Sometimes you have to go with the flow Abelton, Cubase, Studio One, all are selling "workflow" in their updates (Midi editing, Audio editing, Song arrangement/chord track). New VSTs that generate buzz are Chord/Sequence/"AI" tools. EQ/Compressor/Channel VSTs seems to be a "dead" market, it is sooo saturated, there are more monster synths than anyone can need, so no wonder the new direction is Chord/AI tools (and loop store integration).
If PH decided to sleep on the "Midi editing, Audio editing, Song arrangement/chord track" train that is moving fast, I think they will eventually get into trouble, no Phone app will fix that. When the big DAWs keep pushing this in their promo's then that is what users will turn to. If PH has noting to show for then there will be 1000's of YouTube videos made by content creators and 10.000 of YouTube comments driving the roll-out of new workflow PR of the big DAWs, but noting covering Reason... That train is already moving and it will not slow down. I hope they get that. This is the "New user base" (I assume) that they aim for, well, if the product suddenly gets labeled old school or lame by teenagers, then kids will turn elsewhere, cause they do not want to be the odd kid that is still on My Space when everyone moved to Facebook, and stuff like this can spread like wildfire - fast. You gotta keep the cool factor...
But don't forget that the existing user base may be 80% of where the revenue comes from, too many companies just want to cater to new users, but they only make up 20% of revenue and start to neglect the customers who drive real profits, big mistake that puts many companies in trouble. Gotta have balance.