Sound Less Sh*t

[cocoazenith]

They finally switched the Reason Sound Engine off

Someone had the guts to say it out loud

[selig]

They finally switched the Reason Sound Engine off

Someone had the guts to say it out loud

Wait – you're suggesting that even with the sound engine off it still sounds shit, just less so now?!?

Worth noting they don't actually qualify HOW much less…

[mind2069]

It's like a bunch of juvenile has taken of Reason Studios, in the marketing department at least.

You can see it in the new web design and now even with slogan like this.

Don't worry, I'm not offended, it's just lame.

[Loque]

They finally switched the Reason Sound Engine off

Guess there will be a RE or VST bringing back the Reason sound soon...

[selig]

It's like a bunch of juvenile has taken of Reason Studios, in the marketing department at least.

That's probably what I would have done too. If they don't appeal to the youngest generation they are potentially missing out on a huge new market.
There are probably not a lot of us old geezers left that don't already know about Reason, so why target ads to us?

I think it's likely very smart of them to make stuff folks my age call "lame".

[mind2069]

It's like a bunch of juvenile has taken of Reason Studios, in the marketing department at least.

That's probably what I would have done too. If they don't appeal to the youngest generation they are potentially missing out on a huge new market.
There are probably not a lot of us old geezers left that don't already know about Reason, so why target ads to us?

I think it's likely very smart of them to make stuff folks my age call "lame".

I was refering juvenile as kindergarden stuff, even when I was 20 years old, looking for a daw, having a statement like "Sound Less Sh*t" would not have been appealing. I thinks there's a minimum of professionalism you expect with a major company, but what the heck, nothing to loose sleep over, if Reason Studios are happy with it, so be it.

But I still have a suggestion for them for their next campaign "Sounds less pipi caca gaga googoo"

[dioxide]

Some confusion here between young and juvenile. I don’t recall young people having a juvenile attitude towards music when I was young. If anything young people take music and whatever micro genre they are into way too seriously. A headline like “be less shit” probably appeals much more to old farts like myself who are way past caring. Get ready for a fresh wave of age 40+ new Reason users. Any 18 year olds are probably banging out something amazing on the worst piece of kit ever while the oldies are dreaming about some obscure boutique instrument, vintage compressors and building their dream studio. It’s boy racers in crappy looking cars with big spoilers verses grey mid life crisis ponytails in sports cars, ha ha.

[Jace Face]

Is there an AI “Reason sound” button that will write/mix/master now?!