Billboard Magazine: INSIDE ABLETON, THE MUSIC SOFTWARE COMPANY EVERYONE WANTS TO BUY

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miscend
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Joined: 09 Feb 2015

19 Nov 2021

For Behles, that independence isn’t just for now. Sitting in the Ableton office, he elaborates on the company’s vision to never sell out
That statement seems like a dig at NI, Izotope and Propellerhead. The Venture Capitalists have been trying to buy Ableton and the answer has always been, a big no, according the founder.

https://www.billboard.com/business/busi ... 234998440/

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Loque
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20 Nov 2021

Sounds like Propellerheads in the early days. As long as the vision is right and you sell enough, everything is fine and you can stay indipendent.
Reason12, Win10

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MarkTarlton
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Location: Santa Rosa, CA

20 Nov 2021

I thought that was an interesting read all around.

I think the quote that stood out the most for me was...

But Ableton’s focus lies in improving its software to stay current with music production technology, plus guarding its independence. “That feels very important to the culture of the place,” says Behles. “It’s not motivated by profit, basically.”

PhillipOrdonez
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20 Nov 2021

Nice.

kitekrazy
Posts: 1036
Joined: 19 Jan 2015

27 Nov 2021

Another company is interested in IK.

If companies who are clueless about the DAW industry keep pissing all over it the advantages are we will remove our personal choices on what to work with.

Cockos and Image Line are on the safe list so far.

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Billy+
Posts: 4157
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27 Nov 2021

Every company is after revenue you would have to be crazy to think anything else but it's the way they go about it that counts. Unfortunately there investment funds want a year on year return without fail and can sometimes completely mistake the requirements for improvements in favour of marketing.

Sexy new toys and easier access via subscription sounds great but bug fixes and stability improvements along with improvements in technological implementation is essential for software to remain viable to consumers.

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manisnotabird
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Location: Austin, TX

06 Dec 2021

When private equity companies buy nursing homes the death rate at those nursing homes go way up. The stakes are obviously much lower for the makers of software instruments/effects/digital audio workstations, but I think the same kind of dynamic is likely to result: they'll get worse.

https://www.vox.com/policy-and-politics ... uity-firms

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integerpoet
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06 Dec 2021

This headline is pure clickbait. I, for one, do not want to buy Ableton.

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guitfnky
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06 Dec 2021

maybe seems like clickbait if you don't have any interest in Live. I'm curious because I've already invested and don't have a good sense for the company like I've had for Props/RS.
I write good music for good people

https://slowrobot.bandcamp.com/

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integerpoet
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Location: East Bay, California
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06 Dec 2021

The confusion between Ableton-the-company and Ableton-Live-the-product has crushed what meager hopes I had for comedy.

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