Propellerhead Software Names Niklas Agevik as CEO

This forum is for discussing Propellerhead's music software. Questions, answers, ideas, and opinions... all apply.
User avatar
qn5
Posts: 107
Joined: 29 Nov 2016
Location: NYC

Post 16 May 2019

I hope this isn't like when Sonic Foundry sold ACID to Sony who then sold it to Magix. Absolutely ruined the software and most users bailed.
Fingers crossed this isn't a play to make a bunch of free iOS apps to increase userbase and sell it off to the highest bidder. We've all invested a shit ton of money into this platform with RE's, upgrades and it would suck to see this great DAW drive off a cliff for stock options. Nervous, but trying to remain optimistic.
QN5 MUSIC
qn5.com

User avatar
Jackjackdaw
Posts: 185
Joined: 12 Jan 2019

Post 16 May 2019

Does anyone have a story of when something like this turned out well?

User avatar
MikeMcKew
Posts: 184
Joined: 16 Aug 2017
Location: Leesburg, VA

Post 16 May 2019

Thank you Ernst, for everything you've done! :reason:
Subscribe to my YouTube channel for Reason and other audio production tutorials: YouTube Channel

sdst
Posts: 658
Joined: 14 Jun 2015

Post 16 May 2019

hope the new CEO, make Reason great again

User avatar
diminished
Posts: 1157
Joined: 15 Dec 2018

Post 16 May 2019

Not really related, but
Sequential Circuits -> Yamaha -> DSI -> Sequential Circuits maybe.
But this is from another period of time when the music industry was something else and it's a story about hardware.
A good one though - enjoy Alex Ball:


How about we give Niklas a warm welcome, the benefit of doubt and let him work for a few years. That he's not "industry" is probably a good thing too, he's gonna let the experts do their job and focus on what he's good at while taking care of everyones needs, like Ernst did.

User avatar
MattiasHG
Posts: 281
Joined: 16 Jan 2015

Post 16 May 2019

diminished wrote:
16 May 2019
I just hope they don't pull a Blizzard move and have something like the Diablo Immortal fiasco: alienate their user base, ignore the products that made them big and focus on mobile for that quick cash - development outsourced to a chinese company. The company that innovated and made the games you loved is long gone..
Interesting! I'll just talk personally now because this has pretty much nothing to do with Propellerhead, but I am interested in gaming!

I'm a huge Blizzard fan, have been since Starcraft and Diablo II. I think they're a company that has consistently improved, reached new target audiences and not alienated their fans. As far as I can tell, Diablo Immortal didn't really affect that. It was more a roar of frustration from people waiting on Diablo IV and didn't get it. Blizzard made the mistake of building the announcement up, talking directly to Diablo fans and then showing a game not made for them on a convention where only those fans were. But the product? A Diablo-game on smartphones is sweet. It won't be exactly the same, but I'm sure it'll be good fun for loads of people that might then even get into Diablo III (or will it be IV?).

Remember Hearthstone? When that was announced it was almost as crazy with angry fans as Diablo Immortal. "Blizzard has abandoned the hardcore gamers!". A couple of years later, it's a cornerstone in their business that even old players love. It built the Warcraft brand, it interacted with their other games (I use my Hearthstone card mount in Heroes of the Storm!) and was a truly fun game. Personally, I don't like the payment model at all but it's a really good game.

But importantly, next to all this, Blizzard is still releasing expansions for World of Warcraft. And I'm absolutely sure they're working on new games for their IP targeted towards their long-time fans. They never made a shift, they made an expansion.

User avatar
MannequinRaces
Posts: 1044
Joined: 18 Jan 2015

Post 16 May 2019

ernstnathorst wrote:
16 May 2019
I'm now going to sit back and enjoy the speculation. :lol: :lol: :lol:
Congrats on the semi-retirement and thanks for everything so far! It’s gotta be hard handing your baby over to somebody else. Glad you’re still involved and on the board.

User avatar
antic604
Posts: 2239
Joined: 23 Oct 2017
Location: Warsaw, Poland

Post 16 May 2019

MattiasHG wrote:
16 May 2019
...It was more a roar of frustration from people waiting on Diablo IV and didn't get it. Blizzard made the mistake of building the announcement up, talking directly to Diablo fans and then showing a game not made for them on a convention where only those fans were. But the product? A Diablo-game on smartphones is sweet. It won't be exactly the same, but I'm sure it'll be good fun for loads of people that might then even get into Diablo III (or will it be IV?)
I'm sure the analogy isn't random :cry:
Bitwig 3 // Reason 10 // Cubase Pro 10 @ Lenovo Y730 15'' i7-8750h
my music - https://soundcloud.com/antic604
other stuff - "Psytrance in Bitwig Studio" tutorial

User avatar
QVprod
Posts: 2312
Joined: 15 Jan 2015

Post 16 May 2019

Thanks for al your work Ernst!

fullforce
Posts: 184
Joined: 18 Aug 2018

Post 16 May 2019

I wonder what he thinks of the current sequencer. Does he even know what that is?
This is a block of text that can be added to posts you make. There is a 255 character limit.

User avatar
diminished
Posts: 1157
Joined: 15 Dec 2018

Post 16 May 2019

I agree with you that Immortal could have been announced on the down low and everything would have went smoothly, noone would have batted an eye! I mean sure, some fun on the subway, why not? But the way they announced it (during blizzcon, lol), discussed it afterwards ("don't you guys have phones?") and then went radio silent after the backlash speaks volumes in terms how detached from their user base they have become. The Blizzard stock price mirrors exactly how much trust there is left in this company.
It was all accompanied by Mike Morhaime stepping down and later on disappearing from the company completely, which essentially made the Blizz/PHeads connection in my brain (and both make products I absolutely love and adore for almost two decades).

Now hearthstone, good point! It's a cool game and I enjoyed it in the beginning, but these days it's unplayable und frustrating for new players (IMHO) because you're left alone with your shitty cards. No matter how many free card packs they throw at you, "meta" is comletely unreachable unless you're a hardcore grinder. Once you've achieved something, they come up with yet another expansion. Which leads us to the payment model: an overpriced cash grab, designed to frustrate you and throw more money at the problem.
MattiasHG wrote:
16 May 2019
They never made a shift, they made an expansion.
I really hope this is the future for Reason and PHeads! <3

User avatar
buddard
Posts: 661
Joined: 17 Jan 2015

Post 16 May 2019

Kategra wrote:
16 May 2019
"Early in his career Agevik spent five years at Ericsson. After that he has been part of several fast paced start‐ups. Most recently, he comes from Instabridge, a company he founded and ran for the past seven years. The Instabridge app has 30M users and 30,000 organic daily new users. "
I don't know what he has in common with the the DAW business.. the telecom world is so different..
Well, I worked at Ericsson for 20 years before quitting and going fulltime with Robotic Bean! :D

WongoTheSane
Moderator
Posts: 1740
Joined: 14 Sep 2015
Location: Paris, France

Post 16 May 2019

ernstnathorst wrote:
16 May 2019
I'm now going to sit back and enjoy the speculation. :lol: :lol: :lol:
Thanks for everything, from the bottom of my heart. I wish you a happy retirement!

User avatar
Zac
Posts: 1448
Joined: 19 May 2016

Post 16 May 2019

Thanks to Ernst for all his work.

Fingers crossed for the future of Reason.
Image
Now available, see viewtopic.php?f=8&t=7512836
New tune (Happy House) 'big fat' viewtopic.php?f=9&t=7513201

User avatar
Noplan
Posts: 642
Joined: 16 Jan 2015
Location: Cologne, Germany

Post 16 May 2019

But the product? A Diablo-game on smartphones is sweet. It won't be exactly the same, but I'm sure it'll be good fun for loads of people that might then even get into Diablo III (or will it be IV?).
From a business perspective, I can understand that developers are focusing on mobile apps. But unfortunately the smartphone is so limited in operation that everything you program for it feels like a step backwards. Especially in the field of music making. I don't think the smartphone makes sense for all applications.

TritoneAddiction
Posts: 1826
Joined: 29 Aug 2015
Location: Sweden

Post 16 May 2019

I hope the main focus for Propellerhead will be on Reason and rack extensions rather than developing a bunch of mobile apps. I personally I have no interest in those kind of things.

User avatar
BRIGGS
Posts: 600
Joined: 25 Sep 2015
Location: Orange County California

Post 16 May 2019

All I can say is...we'll see.
buy BTC

User avatar
MarkTarlton
Posts: 511
Joined: 15 Jan 2015
Location: Santa Rosa, CA

Post 16 May 2019

Jackjackdaw wrote:
16 May 2019
Does anyone have a story of when something like this turned out well?
a local brewery where I live sold their mom and pop business(Lagunitas) which we all adore and love to Heineken to help with world wide distribution for tons of money, which meant Tony the CEO stepped down, but he still helps out with some decision making, we were all very worried... I haven't noticed much change, and they still help out our local music scene probably more than any other business next to my second favorite local comapny(Guayaki).

This could be a good thing and hopefully Ernst still has a seat at the decision making table.

Good luck!!

User avatar
hurricane
Posts: 827
Joined: 14 Oct 2017

Post 16 May 2019

I've given Ernst a lot of crap in the past but it was tough love - I love you, man! Your app basically taught me how to make music on a computer.

But yeah - I have no interest in music making mobile apps. I'm glad I've got Logic Pro X in my back pocket.

And fyi - the Cubase crossgrade deal is on 'till 6/3: https://new.steinberg.net/cubase/celebrate/

Screen Shot 2019-05-16 at 11.28.51 AM.png
You do not have the required permissions to view the files attached to this post.
https://soundcloud.com/hurricane-music
Mac mini (Late 2012) | macOS Mojave | Logic Pro X | Pro Tools | Reason | DX7 | DX7s | TX7 | CZ-1 | Steinberg UR22mkII | Emagic AMT 8 | Mackie SR24x4 | StudioLogic SL 990 PRO

User avatar
Reasonable man
Posts: 392
Joined: 14 Jul 2016

Post 16 May 2019

buddard wrote:
16 May 2019
Kategra wrote:
16 May 2019
"Early in his career Agevik spent five years at Ericsson. After that he has been part of several fast paced start‐ups. Most recently, he comes from Instabridge, a company he founded and ran for the past seven years. The Instabridge app has 30M users and 30,000 organic daily new users. "
I don't know what he has in common with the the DAW business.. the telecom world is so different..
Well, I worked at Ericsson for 20 years before quitting and going fulltime with Robotic Bean! :D
And i'm sure your glad you did...as are all of us :D

drloop
Posts: 189
Joined: 27 Jan 2015

Post 16 May 2019

ernstnathorst wrote:
16 May 2019
I'm now going to sit back and enjoy the speculation. :lol: :lol: :lol:
Äntligen kanske du har tid för en fika...

Med vänlig hälsning,

AkaiJörgen

User avatar
boingy
Posts: 682
Joined: 01 Feb 2019

Post 16 May 2019

Trust me. This is the first step in the process of the venture capitalists realising their investment. VCs typically look to cash in their chips within three to five years having "added value" or "grown profits". VCs have no regard for anything other than profit.

So I predict PH will be sold in the next year or so.

User avatar
Jackjackdaw
Posts: 185
Joined: 12 Jan 2019

Post 16 May 2019

hurricane wrote:
16 May 2019

And fyi - the Cubase crossgrade deal is on 'till 6/3: https://new.steinberg.net/cubase/celebrate/


Screen Shot 2019-05-16 at 11.28.51 AM.png
I just jumped on the Cubase offer, got the Artist edition plus ignition key for £150. Not bad.

User avatar
Djstarski
Posts: 276
Joined: 20 Jan 2015

Post 16 May 2019

The way the world works at the moment . If the pros are not using mobile apps to make their hits , the new comers and the present user will not follow that approach . If you want to make mobile apps popular , get some top flight producers and engineers using them . Just think of Dre beats headphones . they were handing them to a lot of top celebs and bingo almost everybody wanted one after that .

my 2 cents

Ostermilk
Posts: 1514
Joined: 15 Jan 2015

Post 16 May 2019

Hey, I just opened Reason and it all still works! As long as that continues to happen I'm not bothered about who is dancing with who.

  • Information
  • Who is online

    Users browsing this forum: No registered users and 2 guests