dvdrtldg wrote: ↑10 Apr 2018
Loque wrote: ↑10 Apr 2018
Its USA business strategy imo. Expand your business, make sales rather than profit, get aggressive into the market, get market share, repeat this until all other competitors are down and you are big. Now care on profit.
This is pretty much how I view Waves' strategy of flogging their plugins for $29
While waves did make good apps back in the day, the prices they came up with were so out of the norm, I never felt they deserved my money, and functionality wise I had plenty of cheaper options that worked just as well if not better. And now they're just banking on their "name", pricing old stuff at or below the cost of what you'd expect to pay for new tech from cutting-edge companies. I find their offerings even less attractive for those reasons and continue to not purchase from them.
Propellerhead is oddly in a similar predicament in my mind - holding onto the vestige of what they used to be rather than what they are or could be, with the exception that their pricing was more reasonable early on but kept that same pricing throughout its timeline.
Propellerhead seems to be in trouble, or in the very least incapable of figuring out what type of development is going to work well for them 'today' -- all the signs I recognize are pointing to it and frankly have been pointing to it for awhile. They've grown farther away from any sort of 'relationship'' with their customers and RE devs, along with all many update choices that I don't feel helped their cause.
However I don't see any of these sales as expanding, nor as aggressive - they are for the most part up to the REdevs as far as I'm aware for the Rack Extensions sales. While some seem to be good deals, they're all asking you to continue to be comfortable with proprietary software within Reason, knowing their software will be useless in any other DAWS unless Reason is running. All the more reason that Propellerhead should be making sure Reason needs to be 'running' great, running often, and preferred to be running to other DAWs.