selig wrote:
No - the entire price reduction concept is an experiment for me since I'm totally new to the business/marketing world.
Namahs Amrak wrote:
By way of direct feedback to a developer, I will say that I purchased 'Leveler' & 'DeEsser' purely because they were on sale. I have often thought that they may be of use for the podcast editing jobs I sometimes do. I still don't quite know how they can be applied for my purposes, and I don't think I have even installed them yet - but because of the sale you have two purchases, where there would otherwise have not been a sale (to me) if they were at full price.
selig wrote:
I've implied this question in the past but never really flat out asked it - are you saying that it's all about the "sale" and not the actual price? For example, IF the product had originally been priced @ $139, you would have purchased it @ a "sale" price of $69 (the actual FULL price) without thinking. But at $69 "regular price" you wouldn't have purchased it? Same price - only difference is that one is "half off".
This is what I
selig wrote:believe
selig wrote: I've heard others (and you) say, but I have to wonder: doesn't the ACTUAL price (rather than the fact it's "on sale") have ANY bering, or is it all about "the sale" here? Serious marketing question I've always wondered…
Well for me, the full price was above what I would pay on an impulse buy, so I *may* have been more likely to purchase at the sale price (if that price were the list price). However what drove my compulsion was specifically that it was on sale at 50% off. Being a 'sale', that would imply that it was a limited time discount, so for me, this offer closed the deal.
While you are canvassing people on marketing, I'll throw a question back at you. Have your weekly sales doubled (or more) since listing the sale? In effect, your development is done, and i would imagine that RE sales would level out after the initial release. Selling 100 devices at half price compared to 50 devices at full price, would surely amount to the same outcome for you, yes?
If of course you are experience a much bigger run of purchases than double, then you may want to consider that a 'sale' stimulates interest, and a longer term strategy might be to return the RE's to full price, and have another sale in 6-12 months.
It should be added that it wasn't only the 'sale' that compelled me to buy, I did have an idea for some time that I could actually use them for a purpose down the track. There have been other items that, regardless of the discount, I still did not buy (my 60% off the QUAD following the song challenge for example - that's a huge monetary discount, but I have no interest in the synth, so have never taken advantage of the coupon)