Re: No more NDA!
Posted: 01 Feb 2020
There are two ways they could go with this.
1. Since Reason Rack is more or less a VST, they could create an invisible wrapper - no indicator that an RE is any different to a VST for the end user. Suddenly, they have a whole store full of VST to sell. And the customer has the choice to 'download as RE/VST/Reason Rack/All formats' much the same way sample packs offer various formats.
2. As suggested, a basic wrapper could be free. I've purchased several hardware pieces over the years, and almost all came bundled with Ableton Lite & Cubase LE. It's a perfect way to introduce people to a new DAW ecosystem with a view for upgrading. And Reason WERE recently offering a Reason 'Lite' (I don;t know if thats what it was called) with AKAI gear. So why not make that licence open to everyone who wants it, with a handful of instruments, FX & utilities that will get people interested in what is unique about Reason, that being the back-of-rack routing
There are plenty of opportunities to capitalize on, but nobody over at Reason Studios seems to have the vision to make this happen. Nor does there seem to be any interest in growing profits for their partners, the third party developers who have worked hard to support a new format that's helped Reason become what it is today, with Rack Extensions.
1. Since Reason Rack is more or less a VST, they could create an invisible wrapper - no indicator that an RE is any different to a VST for the end user. Suddenly, they have a whole store full of VST to sell. And the customer has the choice to 'download as RE/VST/Reason Rack/All formats' much the same way sample packs offer various formats.
2. As suggested, a basic wrapper could be free. I've purchased several hardware pieces over the years, and almost all came bundled with Ableton Lite & Cubase LE. It's a perfect way to introduce people to a new DAW ecosystem with a view for upgrading. And Reason WERE recently offering a Reason 'Lite' (I don;t know if thats what it was called) with AKAI gear. So why not make that licence open to everyone who wants it, with a handful of instruments, FX & utilities that will get people interested in what is unique about Reason, that being the back-of-rack routing
There are plenty of opportunities to capitalize on, but nobody over at Reason Studios seems to have the vision to make this happen. Nor does there seem to be any interest in growing profits for their partners, the third party developers who have worked hard to support a new format that's helped Reason become what it is today, with Rack Extensions.