Native Instruments acquired by technology investor, plans “end-to-end” music creation platform

[avasopht]

https://www.gearnews.com/native-instrum ... -platform/

Technology investor Francisco Partners has acquired majority ownership of Native Instruments with plans to create an “end-to-end user centric platform for the music creation industry”. As part of the deal, investor EMH Partners and Native Instruments’ founders become minority shareholders. The transaction is expected to close in the third quarter of 2021

[Loque]

Hum...ok...smells like subscription is coming...and "consolidating" means, they stop selling/supporting some of their products in favor of others. Lets see, what other speculate

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[Noise]

Well, it ended with a bang, selling those U-he plugins!

[QVprod]

Sounds like they’re gonna make a DAW soon.

[DaveyG]

I misread the topic title as "plans to end music creation platform"! That would be a story.

Any buyout brings changes and not always to the benefit of the current users. Think carefully before you buy any NI products this year.

[chaosroyale]

"NI buys Reason, stops wasting time with toys, replaces NN-XT with a sampler based on Kontakt."

Well, I can dream, I suppose.

[QVprod]

Any buyout brings changes and not always to the benefit of the current users. Think carefully before you buy any NI products this year.

It’s unlikely you’d lose access to anything you own. Any changes will likely be about future products or services.

[Enlightenspeed]

This is probably just a temporary thing while they realign themselves. They have gone into investor ownership before, and then bought themselves out of it, which makes it surprising that they are doing it again but maybe that's the price of 2020 for them.

[Billy+]

Curious what end-to-end actually entails.

Producer to Listeners with NI taking a massive slice from us all....

Mind you it could be interesting, just imagine you sit down sign into your cloud based DAW with out worrying about dsp and create, once your happy you click publish and some crazy AI masters your track and distributes it to all current streaming services who actually start to pay

If only

[DaveyG]

Any buyout brings changes and not always to the benefit of the current users. Think carefully before you buy any NI products this year.

It’s unlikely you’d lose access to anything you own. Any changes will likely be about future products or services.

True to a certain extent, but only until a future version of MacOS or Windows Update breaks something.

[EnochLight]

The original CEO/founding partner also stepped down. So.... bought out by an investment firm and got a new CEO. Remind you of someone else we know?

[QVprod]

It’s unlikely you’d lose access to anything you own. Any changes will likely be about future products or services.

True to a certain extent, but only until a future version of MacOS or Windows Update breaks something.

That requires a product to be discontinued, and a takeover isn’t required for that to happen. NI doesn’t have a consistent history of doing that. Fair amount of the content in Komplete has been there for a decade or so. It’s not like Apple bought them. Then I’d be concerned.