"Rediscover you passion for music..."

[antic604]

...in another DAW:

Great strategy, guys

marketing.png (155.81 KiB) Viewed 161765 times

[Jackjackdaw]

Well I guess they assume that existing Reason users are overwhelmed with their passion for music and don’t need to rediscover it. They are just trying to shift some units to their competitor’s customers , what’s wrong with that?

[antic604]

Well I guess they assume that existing Reason users are overwhelmed with their passion for music and don’t need to rediscover it. They are just trying to shift some units to their competitor’s customers , what’s wrong with that?

Let me guess, you're a gymnast?

[Jackjackdaw]

I just don’t care what the marketing department of some company decided to get up to this morning to try and increase their revenue. Oh, they made a social media post trying to promote their product? Good for them , carry on.

[antic604]

I just don’t care what the marketing department of some company decided to get up to this morning to try and increase their revenue. Oh, they made a social media post trying to promote their product? Good for them , carry on.

Right. For me, what they choose to promote and how matters, because it can be an indication of their direction and path going forward. I'm not one of those people who will freeze their OS & hardware to preserve a version of software that's now obsolete. I want to know where Reason DAW is going.

[Tiny Montgomery]

I just don’t care what the marketing department of some company decided to get up to this morning to try and increase their revenue. Oh, they made a social media post trying to promote their product? Good for them , carry on.

Right. For me, what they choose to promote and how matters, because it can be an indication of their direction and path going forward. I'm not one of those people who will freeze their OS & hardware to preserve a version of software that's now obsolete. I want to know where Reason DAW is going.

We already had this debate 2 years ago dude. Everyone got bored in the end.

[antic604]

Right. For me, what they choose to promote and how matters, because it can be an indication of their direction and path going forward. I'm not one of those people who will freeze their OS & hardware to preserve a version of software that's now obsolete. I want to know where Reason DAW is going.

We already had this debate 2 years ago dude. Everyone got bored in the end.

Not everyone.
Some.
Probably not even the majority.
Don't engage if you're not interested

[Tiny Montgomery]

How would you be marketing the RRP if you had the opportunity? I'm assuming your condescending "gymnast" comment was intended to signify prior or professional marketing experience so I'm interested to know.

And if you were part of RS and had a say would you have blocked RRP development in the first place?

[Loque]

We already had this debate 2 years ago dude. Everyone got bored in the end.

Not everyone.
Some.
Probably not even the majority.
Don't engage if you're not interested

Everyone. Trust me.

[crimsonwarlock]

... it can be an indication of their direction and path going forward.

... or simply not.

[antic604]

How would you be marketing the RRP if you had the opportunity? I'm assuming your condescending "gymnast" comment was intended to signify prior or professional marketing experience so I'm interested to know.

Lol, what? It's a reference to "bending over backwards"

And if you were part of RS and had a say would you have blocked RRP development in the first place?

No, of course not. But in the last couple of months their every commercial on FB (and I suspect on Instagram, etc.) is about RRP. If they intend to develop a wider range of products, they should market both.

[antic604]

Not everyone.
Some.
Probably not even the majority.
Don't engage if you're not interested

Everyone. Trust me.

Why? You've not earned that privilege.

[antic604]

... it can be an indication of their direction and path going forward.

... or simply not.

Yes, it's not impossible that I'm mistaken

That's why I said "it can be". It doesn't have to. I'm not THAT stupid.

[joeyluck]

Is this a video? Got a link to the video? Is it just a story? Why have a conversation about a screenshot from a video without all the context? And why is it ever bad to try to advertise to Ableton users, one of the most used DAWs?

[Tiny Montgomery]

How would you be marketing the RRP if you had the opportunity? I'm assuming your condescending "gymnast" comment was intended to signify prior or professional marketing experience so I'm interested to know.

Lol, what? It's a reference to "bending over backwards"

And if you were part of RS and had a say would you have blocked RRP development in the first place?

No, of course not. But in the last couple of months their every commercial on FB (and I suspect on Instagram, etc.) is about RRP. If they intend to develop a wider range of products, they should market both.

You're right I didn't get the "bending over backwards" allusion...so the inference is that he's a shill..? Still confused tbh! Probably a bit oblique if you ask me.

So your marketing strategy for a product you don't disagree should exist is simply not to market it on the available channels, fair enough and good luck with that.

[selig]

...in another DAW:
Great strategy, guys

I totally agree, it’s a great way to expand the user base IMO.
[edit: or is that your point, you don’t want them to expand their user base? Not sure I’m getting the point here…]

[antic604]

...in another DAW:
Great strategy, guys

I totally agree, it’s a great way to expand the user base IMO.
[edit: or is that your point, you don’t want them to expand their user base? Not sure I’m getting the point here…]

My point is they promote only the RRP.

I don't think there was ever a video where they showed doing something in Reason, liking it, saving as a Combi patch, opening in other DAW to add that DAW-specific stuff (e.g. MPE instruments). That'd make sense selling Reason/RRP to other DAW users, while still showcasing the actual Reason.

[joeyluck]

I am searching for videos on YouTube and Facebook and they are vastly all done in Reason DAW. I can't find the video you are referencing. Got a link? Honestly looks like they aren't marketing the RRP enough recently from what I see.

[dvdrtldg]

I just don’t care what the marketing department of some company decided to get up to this morning to try and increase their revenue. Oh, they made a social media post trying to promote their product? Good for them , carry on.

Right. For me, what they choose to promote and how matters, because it can be an indication of their direction and path going forward. I'm not one of those people who will freeze their OS & hardware to preserve a version of software that's now obsolete. I want to know where Reason DAW is going.

Then ask them. Threads like this are tedious and pointless

[Loque]

I am searching for videos on YouTube and Facebook and they are vastly all done in Reason DAW. I can't find the video you are referencing. Got a link? Honestly looks like they aren't marketing the RRP enough recently from what I see.

I couldnt find this video either...curious about the link too...

[bxbrkrz]

As far as passion and emotion the intended reaction has worked.

[selig]

I totally agree, it’s a great way to expand the user base IMO.
[edit: or is that your point, you don’t want them to expand their user base? Not sure I’m getting the point here…]

My point is they promote only the RRP.

I don't think there was ever a video where they showed doing something in Reason, liking it, saving as a Combi patch, opening in other DAW to add that DAW-specific stuff (e.g. MPE instruments). That'd make sense selling Reason/RRP to other DAW users, while still showcasing the actual Reason.

Not sure I can back up your claim with video evidence
Checking the latest videos from Reason Studios youtube channel:
7 days ago: Producing EDM in Reason

Two weeks ago: From Voice Memo to complete track in Reason

A month ago there are a couple: Modulation and routing capabilities of Reason

Building a vocal chain with Autotune in Reason:

Notice that ALL of those are about REASON. Not one recent video about the RRP plugin. YES, there are videos about using Reason in Live and other DAWs (all from 2-3 years ago), but nothing recent.

Not sure what to conclude other than I can't agree with your point as stated. Maybe you can clarify what you mean by "promote"?

[Tiny Montgomery]

As far as passion and emotion the intended reaction has worked.

i feel seen.

[avasopht]

... it can be an indication of their direction and path going forward.

... or simply not.

Haha, exactly what I was thinking.

[avasopht]

My point is they promote only the RRP.

I don't think there was ever a video where they showed doing something in Reason, liking it, saving as a Combi patch, opening in other DAW to add that DAW-specific stuff (e.g. MPE instruments). That'd make sense selling Reason/RRP to other DAW users, while still showcasing the actual Reason.

Let's think this one through.

No matter how committed you are to continuing to make Reason, you still need to sell the product.

Unless you have marketing data, you'd have no idea how effective centring the advertising around RRP compared to Reason.

They can inform us of updates for FREE using the mailing list.

There's a point of diminishing returns, and unless this change in marketing has led to a steep decline of Reason purchases, I wouldn't be so concerned.