Who would you prefer to acquire Reason Studios?

[avasopht]

I vote they start their own supergroup. Keep it Swedish-based...

• Reason Studios
• Kilohearts
• Sonic Charge
• Klevgrand
• Audiorealism
• Robotic Bean
• XLN Audio
• Soundtrap
• Elk Audio
• Clavia
• Elektron
• etc.

Softube
Toontrack

I hadn't thought this poll through ... that would have been awesome.

Also eLabs.

[jam-s]

Hmm, the viking music super group. I like the sound of that.

[tt_lab]

Propellerheads

[Popey]

Whoever it would be I would just like them to actually care for the product.... Probably wishful thinking nowadays

[PhillipOrdonez]

Idk. The people who own Beatport also own loopcloud/loopmasters and plugin boutique. They don't have a lot of (or any?) instruments and don't have a daw so it would make sense for them, right?

[ksniod]

Korg?

[visheshl]

Since propellerheads was propellerheads and then they became reason studios, they were already acquired i think

[visheshl]

Ok sorry my mistake, i think since reason and Ableton are my favourite DAWs, i think my answer is Ableton.

[bxbrkrz]

SAAB. The OG of the Swedish House Mafia, but with an unlimited budget.

[Lov2sing]

Is it for sale or is this speculation? Even so, why not join forces with other companies like many are doing and make total integration to their products within themselves. Like Ik multimedia for guitar pedals, more realistic old school keyboards, real drums and orchestra plugins. Plus they have some hardware that may fit in the RS ecosystem. I also would get Behringer because they have hardware and need a software to integrate into. Then I would hook up with Ample Audio so guitars would be better represented and lastly cherry Audio so their modular setup would give RS a real modular look feel. I believe what they are missing is collaborating partners. If they took that approach their future would be brighter and those companies automatically would have them as their recording software within their ecosystems. If I could buy RS that would be my big thing to do along with a virtual studio environment. The ones that does that first will be the ones to overtake the recording software market IMO.

[dioxide]

Speaking of Swedish House Mafia perhaps we're looking at the wrong companies? If IKEA bought Reason Studios you'd have affordable controllers designed by Teenage Engineering and the studio furniture to go with them. I'm hoping a R+ subscription will also come with a monthly bag of Daim bars delivered to my door.

[miscend]

Yamaha is the lesser evil. They pretty much let Steinberg run their business how they want with little interference.

[jam-s]

Yamaha would also have the benefit of possibly getting the line6 amps back for restored backwards compatibility.

[bxbrkrz]

Speaking of Swedish House Mafia perhaps we're looking at the wrong companies? If IKEA bought Reason Studios you'd have affordable controllers designed by Teenage Engineering and the studio furniture to go with them. I'm hoping a R+ subscription will also come with a monthly bag of Daim bars delivered to my door.

And even cheap looking tables but with superior engineering....
https://teenage.engineering/store/field-desk

[PhillipOrdonez]

Speaking of Swedish House Mafia perhaps we're looking at the wrong companies? If IKEA bought Reason Studios you'd have affordable controllers designed by Teenage Engineering and the studio furniture to go with them. I'm hoping a R+ subscription will also come with a monthly bag of Daim bars delivered to my door.

Teenage engineering and affordable on the same sentence? That's a first! Now about that Daim, you are definitely onto something there!

[Kilsane]

I voted other, Korg no reason logic it's just that I like korg.

[Jac459]

Speaking of Swedish House Mafia perhaps we're looking at the wrong companies? If IKEA bought Reason Studios you'd have affordable controllers designed by Teenage Engineering and the studio furniture to go with them. I'm hoping a R+ subscription will also come with a monthly bag of Daim bars delivered to my door.

Now I want to change my vote to IKEA...

[dvdrtldg]

IKEA would be awesome. All new Reason devices would have cool names like Snert or Ballsåck, and you could return them within 365 days for a full refund

[dioxide]

Some RS names would work well for IKEA furniture. I'm actually writing this sat here on my Kong sofa admiring my Umpf shelving unit.

[moalla]

Ableton or Image Line i would say, especial Ableton when I think of Rewire, works really well in the past.

[ltbrunt00]

This is stupid. But If I had to pick I would want Reason Studios to merge with another European music operation. Reason Studios (Propellerhead) has been the thing I have consistently for 22 years. I was single working my first I.T job in the year 2000 when I was introduced to reason 1.0. Met my wife in 2003 still using reason, Had two kids and still using reason. Twenty two years later still using Reason. If Reason was no longer Reason I don't know what I would do with my self. I own a license to most of the major DAW software on the market and after twenty years none could replace Reason. IMO no one does music software better than the Europeans and I would only be happy if Reason Studios merged or brought out by other regional developers.

Studio One: I would love to have Everything in Reason with Studio One's Piano Roll and audio sequencing to video.

Wild card: Spitfire Audio ( Personal Pipedream) Since we are all speculating on something fictitious If we are throwing ideas out there then after Studio one I would love if Reason Studios merged with Spitfire Audio. I spend a shit load of money on Spitfire virtual instruments. Reason getting VST support accelerated this. Reason has largely become my Spitfire Audio music container. Two of my favorite things in the world Reason & Spitfire Audio. I don't honestly think Spitfire would ever want a DAW.

I could live with Steinberg but wish Steinberg would merge Cubase and Nuendo first and have one product, I doubt anything like this happens. Probably to much legacy code making it impossible to merge reason into Cubase.

Honorable mention: Bitwig!! I have much fun making music with Bitwig but I absolutely hate their instrument browsers and the way they list plugins in the GUI.
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Least favorite destinations listed below

I would dread Reason getting purchased by the likes of Native Instruments. I do use a lot of Native instrument products, Kontakt is a must have. But Native instruments keeps prices high for devices that have aged poorly and sales are never really spectacular. I also think Reason as a rack plugin is a better value than Komplete Ultimate which I own.

Apple would be terrible for me since I refuse to over pay for their hardware with short supported lifespans and limited component upgrades.

I do not like Ableton live, own it, spent a lot of time using it in their early years then again about four years ago, I accepted the fact that I hate it.

No to East West, own many of their plugins and I enjoy using them. They to also keep prices for things artificially high for products that have completely aged out. High prices also helps force you to look at the composer cloud as an option. Composer cloud is awesome for what you get. I fall in the camp of owning vs renting long term.

No to Fruity Loops, Own it, License will update for all of time I still prefer shelling out 100 plus dollars for reason version updates.

Microsoft: Has the money to buy Reason lets hope that they don't

Random Chinese company: I have no issues with Chinese corporations. I just don't want my DAW choice being owned by the likes of Epic's parent company Tencent.
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[jam-s]

If ujam hadn't pretty much left the RE playing field they could have been a nice option as well.

[moalla]

Please not this slow down/broke hardware update nightmare I company from this fancy .. guy who ran his company as a dictator
Yes i also have products of them, driven by software/hardware from Arturia, RME, Korg, Marek Bereza on a old air 2 touchdingens, what is save of major ios releases
Folks if it´s a question of money, than evil chinese competitors like Tencent or dirt ByteDance must be on the list, in the worst case

I agree with ltbrunt00, so we can hopefully think it will be a european corp.
and not Servco Inc (Fender Presonus) or Inmusic
in specs of bringing up new technologys japanese corps Yamaha/Korg or Roland would be a good candidates, especial in Korgs VR technology
Now in terms of market adjustment, and monopolists, this times are crazy, most of the small companies are eaten by, or ended in fusions of....


Let the users buy reasonstudios together with the real music located competitors
This thread must be interesting for the Verdane Inc. partners

At least the best case would be Arturia, owned by private holders,
one big competitor are missing on the list Novation Music (Focusrite,Sequential, Adam ...)

[Jac459]

To be fair, most of music software developers are already Europeans, bitwig, ableton, FL, Reason, Arturia, Fabfilter, NI, Izotope, kilohearts and many others.

[Jac459]

Bitwig!! I have much fun making music with Bitwig but I absolutely hate their instrument browsers and the way they list plugins in the GUI.

As a big big fan of bitwig I don't fully agree with you . The browser is a bit complex but very powerful. Where i agree with you is that there are 2 missing features:
Capacity to list the presets of ALL VSTs. Today for example you can list Serum presets directly from bitwig without opening Serum, but you need to open pigments or phase plant to list the presets.
Same thing for the RRP, I can't access directly the presets of europa for example from Bitwig, it is annoying.