New Pricing for Reason 12 - Upgrades now 199 from 129

This forum is for discussing Reason. Questions, answers, ideas, and opinions... all apply.

What do you think about the Reason price increase?

Poll ended at 15 Oct 2021

The price isn’t a factor for me
15
5%
It’s still a bargain
4
1%
It’s about what I’d expect
18
6%
It’s kind of steep
58
20%
It’s way too much
202
68%
 
Total votes: 297
User avatar
stratatonic
Posts: 1472
Joined: 15 Jan 2015
Location: CANADA

Post 15 Sep 2021

https://www.reasonstudios.com/blog/reason-new-pricing
We wanted reach out and tell you that in two weeks time we will be increasing the price of Reason 12. If you own a previous version of Reason, the price to upgrade to Reason 12 will increase from $129 to $199 (£199, €199, CAD259), while the full version of Reason for new users will increase from $399 to $499 (£499, €499, CAD599). Oh, and if you have Intro/Lite, your price to upgrade will go from $299 to $399 (£399, €399, CAD489).

Poll created by fieldframe and merged by moderator viewtopic.php?p=574439#p574439
Last edited by stratatonic on 15 Sep 2021, edited 1 time in total.

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Kilsane
Posts: 228
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Location: Villeneuve saint Georges - France

Post 15 Sep 2021

I feel that this post will give work to the moderators :D
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Kalm
Posts: 554
Joined: 03 Jun 2016
Location: Austin

Post 15 Sep 2021

Maybe this is a good thing. Maybe it’ll help me save money and update only when necessary
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PhillipOrdonez
Posts: 3048
Joined: 20 Oct 2017
Location: Norway

Post 15 Sep 2021

I take this as: shit just got serious motherfuckers, the coming upgrades will blow your mind, they are going to be so good they cost more! 😎💪👍🎉
The latest release:

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Zac
Posts: 1783
Joined: 19 May 2016

Post 15 Sep 2021

I'm so glad I went for the 12 upgrade at £60 on offer. Reason 12 forever!

I'm not sure anything they could add with the next version would be worth £200 to me.

Just my opinion. I'm sure it will still be worth it for many people.

artechokeheart
Posts: 9
Joined: 21 Nov 2020

Post 15 Sep 2021

If this isn't the final nail in the coffin then I don't know what is.

Lots of people were holding off to see if black friday sales would get 30% off due to lack of features. I don't think anyone was expecting a 53.5% permanent increase.

That latest blog post was all PR bullshit. They are completely out of touch with userbase. Marketing and Sales riding a dead horse right into the ground.

User avatar
avasopht
Posts: 3299
Joined: 16 Jan 2015

Post 15 Sep 2021

Well, by keeping the price at $129 for 20 years, the upgrade price has been going down each year.

$200 today is worth a little less than $129 in 2000.
Last edited by avasopht on 15 Sep 2021, edited 1 time in total.
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User avatar
fieldframe
RE Developer
Posts: 1025
Joined: 19 Apr 2016

Post 15 Sep 2021

Reason has long had one of the lowest upgrade prices in the DAW market.

Interesting strategy to leapfrog to the highest upgrade price in the market.

User avatar
guitfnky
Posts: 4222
Joined: 19 Jan 2015

Post 15 Sep 2021

rrrrggghhh…not a good look for such a feature-light release…they really should’ve waited until 12 was more substantial before announcing this. 🥲
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QVprod
Moderator
Posts: 3255
Joined: 15 Jan 2015

Post 15 Sep 2021

Kilsane wrote:
15 Sep 2021
I feel that this post will give work to the moderators :D
My exact thought as soon as I saw this. Came straight here :lol:

Mr. Rodent
Posts: 6
Joined: 01 Jun 2021

Post 15 Sep 2021

I'll take it, but the point updates and Reason 13 better be really awesome then!

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Billy+
Posts: 3857
Joined: 09 Dec 2016

Post 15 Sep 2021

:lol:

Reason Studios wrote: We want to make sure you have sufficient time to buy or upgrade to Reason 12 before the new prices come in effect on October 1st 2021, so anybody on the fence about when to purchase Reason 12, this is it. Seriously, no time like the present!
Well I've definitely made my mind up now :thumbup:

I'm keeping my cash
Last edited by Billy+ on 15 Sep 2021, edited 1 time in total.

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QVprod
Moderator
Posts: 3255
Joined: 15 Jan 2015

Post 15 Sep 2021

Must mean they’re bringing the heat. It’s a big change.
Well the truth is, we want to ensure we can keep developing Reason to be the best it can be and delivering on the features we see you asking for (and maybe even wow you with some you never knew you needed!)

KrazyKat
Posts: 16
Joined: 13 Sep 2017

Post 15 Sep 2021

It seems to me that Reason 12 upgrade hasn't been selling much. This may just force a lot of users to bite the bullet.

User avatar
DaveyG
Posts: 1706
Joined: 03 May 2020

Post 15 Sep 2021

QVprod wrote:
15 Sep 2021
Must mean they’re bringing the heat. It’s a big change.
Well the truth is, we want to ensure we can keep developing Reason to be the best it can be and delivering on the features we see you asking for (and maybe even wow you with some you never knew you needed!)
I suggested a few weeks back that they might raise the upgrade price. I never imagined it would rise by that much! I guess it paves the way for a "generous" discount on Black Friday and in the meantime it pushes more people towards the subscription.

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EnochLight
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Post 15 Sep 2021

artechokeheart wrote:
15 Sep 2021
If this isn't the final nail in the coffin then I don't know what is.
By raising prices?? If there was going to be a "nail in the coffin" of Reason Studios as a business and Reason as a product, they'd put everything on sale for far cheaper than it is instead of raising the price. You don't raise the price when things aren't selling like hotcakes - you raise it because your product is undervalued.
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Jagwah
Posts: 2292
Joined: 16 Jan 2015

Post 15 Sep 2021

Image
:reason: Props gonna prop

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Billy+
Posts: 3857
Joined: 09 Dec 2016

Post 15 Sep 2021

EnochLight wrote:
15 Sep 2021
artechokeheart wrote:
15 Sep 2021
If this isn't the final nail in the coffin then I don't know what is.
By raising prices?? If there was going to be a "nail in the coffin" of Reason Studios as a business and Reason as a product, they'd put everything on sale for far cheaper than it is instead of raising the price. You don't raise the price when things aren't selling like hotcakes - you raise it because your product is undervalued.
Or you want to push your user base on to your new financing model

artechokeheart
Posts: 9
Joined: 21 Nov 2020

Post 15 Sep 2021

EnochLight wrote:
15 Sep 2021
artechokeheart wrote:
15 Sep 2021
If this isn't the final nail in the coffin then I don't know what is.
By raising prices?? If there was going to be a "nail in the coffin" of Reason Studios as a business and Reason as a product, they'd put everything on sale for far cheaper than it is instead of raising the price. You don't raise the price when things aren't selling like hotcakes - you raise it because your product is undervalued.
Strongly disagree. They're as in denial about the state of their product as you seem be.

The lack of sales from R12 release, the refunds from upgrades to R12 given over performance issues and lack of sales increase despite releasing R+ AND R12 is why raising upgrade price is yet another detached marketing decision on how to limit collateral damage without doing anything constructive.

It was a slow decline until now, but I think it will be much faster now, despite the blind still lapping this up and thinking there must be something worth the price.

And I am sure that nothing is "selling like hotcakes".

User avatar
Arrant
Posts: 498
Joined: 16 Jan 2015

Post 15 Sep 2021

Another cheeky move to push people over to a subscription model.
What I want to know is, will there be an update to R12 before the grace period ends Oct 1st so I can evaluate it properly? Because in its present state, I need to get paid to upgrade, not the other way around.

But thanks for the warning though.

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MrFigg
Posts: 8107
Joined: 20 Apr 2018

Post 15 Sep 2021

Hahahahaha. R12 for €70. To infinity and beyond.
12 to the end.
丰2ॐ

User avatar
avasopht
Posts: 3299
Joined: 16 Jan 2015

Post 15 Sep 2021

Billy+ wrote:
15 Sep 2021
EnochLight wrote:
15 Sep 2021


By raising prices?? If there was going to be a "nail in the coffin" of Reason Studios as a business and Reason as a product, they'd put everything on sale for far cheaper than it is instead of raising the price. You don't raise the price when things aren't selling like hotcakes - you raise it because your product is undervalued.
Or you want to push your user base on to your new financing model
Nah. See my comment above.

Technically, you could make out that any decision they make is really a ruse to trick us into subscribing for life.

Repeating this mantra won't make others believe it.
Last edited by avasopht on 15 Sep 2021, edited 1 time in total.
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User avatar
avasopht
Posts: 3299
Joined: 16 Jan 2015

Post 15 Sep 2021

artechokeheart wrote:
15 Sep 2021

Strongly disagree. They're as in denial about the state of their product as you seem be.

The lack of sales from R12 release, the refunds from upgrades to R12 given over performance issues and lack of sales increase despite releasing R+ AND R12 is why raising upgrade price is yet another detached marketing decision on how to limit collateral damage without doing anything constructive.

It was a slow decline until now, but I think it will be much faster now, despite the blind still lapping this up and thinking there must be something worth the price.

And I am sure that nothing is "selling like hotcakes".
their financials suggest they've been doing fine actually.

they're solvent and have a decent amount of liquidity
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Popey
Posts: 1324
Joined: 04 Jul 2018

Post 15 Sep 2021

So is this price hike a result of us asking to use reward points for upgrades 🤣🤣🤣

£199 for upgrades at least makes my should I get 12 an easier decision. After the day I am having this is the cherry on the cake.

User avatar
bxbrkrz
Posts: 3090
Joined: 17 Jan 2015

Post 15 Sep 2021

Image

It's only money folks.
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