avasopht wrote: ↑22 Oct 2021
rootwheel wrote: ↑22 Oct 2021
The rack is modular - why can't the Reason app and all content and Rack Extensions be the same? The content should be decoupled from the app and the legacy of an outdated business model and instead everything (without going too granular) should be monetised - this gives each customer the maximum freedom to buy only what they need and also removes any barriers that prevent getting into the platform to begin with. This will easily increase the customer base and maximise potential revenue streams in the process.
Nah, too granular NEVER works.
What people are talking about here is just a way to access REs without having to fork out for an entire DAW. Almost like a RE wrapper for VST.
Full packages work for a number of reasons. You don't buy a keyboard without any sounds and then have to pick each and every waveform, because it's just too tedious.
People didn't used to buy games that required a tonne of in-app purchases and additional DLC to play properly. People said that would NEVER work, but here we are with freemium games that generate a lot of money through addictive in-app purchases. The marketplace and the commericialisation of the medium has moved on, although whether that's been to the detriment of games as an artform is a different matter entirely.
If you're going to have an 'RE wrapper for VST', as it were, then why restrict the barriers of feature ownership from that point in to either being tied to a subscription model or having to pay one big amount of money for perpetual? It actually doesn't make any business sense for the choice to be so limited for the customer. It should be like a gateway drug essentially, with Reason Studios as the dealer.
I deliberately said 'without going too granular' as there doesn't want to be too many items on the a la carte menu or it would be too overwhelming. The main problem at the moment is that there are essentially only two items on the menu and that is definitely too few. There needs to be more options so as to properly monetise Reason as a platform, increase the user base, and leverage maximum profit out of the value they have sat in their shop, in their ReFills and in some of the more advanced features within Reason that not every user necessarily needs - but some would definitely be willing to pay a premium for.
A freemium product that can easily be upgraded in-line, piece by piece to match the customer's growing demands and needs, makes better sense than the model Reason Studios have at the moment, or just the addition of a simple RE wrapper that does nothing more.
I'm not saying do away with packages, just offer more choice and more ways for all and sundry to sink money into the Reason platform - it's still not inclusive enough a club to gain access to. REs running in RRP should be as easy to install for any user on a system as a VST is - but they currently aren't. Once that's addressed and the customer is in this eco-system, it then makes perfect sense to give them as much opportunity as possible anywhere and everywhere to buy more stuff, features and content right there inside the freemium RRP or Reason app.