Reason Studios shares their roadmap (September 7, 2021)

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Chi-Individual
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Post 21 Oct 2021

rootwheel wrote:
21 Oct 2021

The decoupling of the Reason platform from its content makes so much business sense I don't know why they wouldn't refocus on this. I wonder if Reason Studios can pivot from their current plan and reconsider. It would also enable in-app purchases to buy any single part of the Reason eco-system you need or want at any time, with a freemium product available to all as a starter. The shop is no longer a website, it's embedded within the Reason platform itself.
I agree this could be a working concept. Sell individual parts on Companion so it downloads and authorizes the next launch.
I think it’s possible considering RE technology has been around for so long. I’m sure, it may not be easy, there is a way to refactor the code to make those additions now REs. My real question is how hard would it to recode Reason so those parts can be added individually if purchased that way.
But I really feel like it’s a win win situation.
If someone doesn’t want to upgrade or buy the full version but there’s something you want to use, put as much of it in the shop and those who want the upgrade or full version of Reason will get it, the rest are a-la-carte. Still cash spent.

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jam-s
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Post 21 Oct 2021

orthodox wrote:
21 Oct 2021
I guess the gross income from that revenue stream would be lower than that of the full package. Do you think that's what RS needs?
I also have doubts that 3rd party devs would really benefit from that, as they would then have to compete with low-priced RS devices.
I think with employing a clever bundle offering the gross income would increase due to capturing more of the long tail with smaller purchase options and a kind of staged path to complete functionality.
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DaveyG
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Post 22 Oct 2021

They just need to revive Lite or Intro but charge something paltry like twenty or thirty quid for it and maybe remove a few of the devices.

DJMaytag
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Post 22 Oct 2021

QVprod wrote:
21 Oct 2021
I’m shocked that as a RE dev you don’t see how this would be beneficial. People use the rack differently. Not everyone is into building complex devices.
I’m not shocked by that stance at all, given this video that SKP posted when R12 was imminent:



His attitude seems pretty gloom and doom about RE’s.

DJMaytag
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Post 22 Oct 2021

orthodox wrote:
21 Oct 2021
I also have doubts that 3rd party devs would really benefit from that, as they would then have to compete with low-priced RS devices.
There probably needs to be some adaptation to the realities of the the general software market by a lot of devs, namely that there’s going to virtually no one spending over $100 for things like Tube Tech’s premium RE’s.

The sweet spot seems to be in that under $50 range, as evidenced by things in the VST world moving to that “flash sale” price point of $29-49. There are a lot of $9 and $15 RE’s I’ve added because they offer a lot of simple utility value, and it’s easy to nickel & dime away a chunk of change on those ultra affordable devices.

That said, if RS was to ever do some sort of Free RRP deal, I doubt they’d be offering much in that $9 range, but would probably operate in the $29-49 ballpark with the things they could add in through the Add-On Shop. This nickel and dining would garner them more of an income stream than the $0 they’d be getting from people who have no interest in paying $20/month for R+.

rootwheel
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Post 22 Oct 2021

Chi-Individual wrote:
21 Oct 2021
If someone doesn’t want to upgrade or buy the full version but there’s something you want to use, put as much of it in the shop and those who want the upgrade or full version of Reason will get it, the rest are a-la-carte. Still cash spent.
The rack is modular - why can't the Reason app and all content and Rack Extensions be the same? The content should be decoupled from the app and the legacy of an outdated business model and instead everything (without going too granular) should be monetised - this gives each customer the maximum freedom to buy only what they need and also removes any barriers that prevent getting into the platform to begin with. This will easily increase the customer base and maximise potential revenue streams in the process.

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avasopht
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Post 22 Oct 2021

rootwheel wrote:
22 Oct 2021
The rack is modular - why can't the Reason app and all content and Rack Extensions be the same? The content should be decoupled from the app and the legacy of an outdated business model and instead everything (without going too granular) should be monetised - this gives each customer the maximum freedom to buy only what they need and also removes any barriers that prevent getting into the platform to begin with. This will easily increase the customer base and maximise potential revenue streams in the process.
Nah, too granular NEVER works.

What people are talking about here is just a way to access REs without having to fork out for an entire DAW. Almost like a RE wrapper for VST.

Full packages work for a number of reasons. You don't buy a keyboard without any sounds and then have to pick each and every waveform, because it's just too tedious.
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DaveyG
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Post 22 Oct 2021

avasopht wrote:
22 Oct 2021
rootwheel wrote:
22 Oct 2021
The rack is modular - why can't the Reason app and all content and Rack Extensions be the same? The content should be decoupled from the app and the legacy of an outdated business model and instead everything (without going too granular) should be monetised - this gives each customer the maximum freedom to buy only what they need and also removes any barriers that prevent getting into the platform to begin with. This will easily increase the customer base and maximise potential revenue streams in the process.
Nah, too granular NEVER works.

What people are talking about here is just a way to access REs without having to fork out for an entire DAW. Almost like a RE wrapper for VST.

Full packages work for a number of reasons. You don't buy a keyboard without any sounds and then have to pick each and every waveform, because it's just too tedious.
The IK Multimedia Custom Shop model is interesting.
Amplitube Custom Shop
Sampletank Custom Shop
T-RackS Custom Shop.

All free with a few included components. All other components are available to add for relatively small $$$ each.

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avasopht
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Post 22 Oct 2021

DaveyG wrote:
22 Oct 2021
The IK Multimedia Custom Shop model is interesting.
Amplitube Custom Shop
Sampletank Custom Shop
T-RackS Custom Shop.

All free with a few included components. All other components are available to add for relatively small $$$ each.
And yet they still have bundles. Just like Waves and soundsonline.com.

It also matters what is in the shop. If we're talking about Spider or the older compressor then that's a completely different price point to things like T-RackS, right?

What's mostly being suggested here is a means to make things like Rack Extensions available without additional investment in an entire DAW.

Imagine if you had to buy Cubase just to use a free VST?
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rootwheel
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Post 22 Oct 2021

avasopht wrote:
22 Oct 2021
rootwheel wrote:
22 Oct 2021
The rack is modular - why can't the Reason app and all content and Rack Extensions be the same? The content should be decoupled from the app and the legacy of an outdated business model and instead everything (without going too granular) should be monetised - this gives each customer the maximum freedom to buy only what they need and also removes any barriers that prevent getting into the platform to begin with. This will easily increase the customer base and maximise potential revenue streams in the process.
Nah, too granular NEVER works.

What people are talking about here is just a way to access REs without having to fork out for an entire DAW. Almost like a RE wrapper for VST.

Full packages work for a number of reasons. You don't buy a keyboard without any sounds and then have to pick each and every waveform, because it's just too tedious.
People didn't used to buy games that required a tonne of in-app purchases and additional DLC to play properly. People said that would NEVER work, but here we are with freemium games that generate a lot of money through addictive in-app purchases. The marketplace and the commericialisation of the medium has moved on, although whether that's been to the detriment of games as an artform is a different matter entirely.

If you're going to have an 'RE wrapper for VST', as it were, then why restrict the barriers of feature ownership from that point in to either being tied to a subscription model or having to pay one big amount of money for perpetual? It actually doesn't make any business sense for the choice to be so limited for the customer. It should be like a gateway drug essentially, with Reason Studios as the dealer.

I deliberately said 'without going too granular' as there doesn't want to be too many items on the a la carte menu or it would be too overwhelming. The main problem at the moment is that there are essentially only two items on the menu and that is definitely too few. There needs to be more options so as to properly monetise Reason as a platform, increase the user base, and leverage maximum profit out of the value they have sat in their shop, in their ReFills and in some of the more advanced features within Reason that not every user necessarily needs - but some would definitely be willing to pay a premium for.

A freemium product that can easily be upgraded in-line, piece by piece to match the customer's growing demands and needs, makes better sense than the model Reason Studios have at the moment, or just the addition of a simple RE wrapper that does nothing more.

I'm not saying do away with packages, just offer more choice and more ways for all and sundry to sink money into the Reason platform - it's still not inclusive enough a club to gain access to. REs running in RRP should be as easy to install for any user on a system as a VST is - but they currently aren't. Once that's addressed and the customer is in this eco-system, it then makes perfect sense to give them as much opportunity as possible anywhere and everywhere to buy more stuff, features and content right there inside the freemium RRP or Reason app.

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Creativemind
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Post 22 Oct 2021

EnochLight wrote:
20 Oct 2021
Creativemind wrote:
20 Oct 2021


I was wondering that. I suppose it'll be out next week.
:o :shock: :?

I think it bears repeating...



dooooooh.JPG


I will be seriously shocked if we see the new smart browser by next week, let alone the end of October.
Have we been duped? lol!

Has gone awfully quiet lately.
:reason:

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whitewolfmusic
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Joined: 09 Sep 2021

Post 30 Oct 2021

Yyyyeah. Hi-Res rest of the UI and smart browser shipping in October. Technically, shipping the update at 23:59:59 on October 31st would still count, but it's not really what I would expect when reading the roadmap. Only one day left to keep the roadmap, and that day is a Sunday, where most folks usually don't work. While I'm all for quality instead of rushed updates, a little bit of communication about a delay would most certainly be appreciated...

rootwheel
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Joined: 21 Aug 2021

Post 31 Oct 2021

Chi-Individual wrote:
21 Oct 2021
If someone doesn’t want to upgrade or buy the full version but there’s something you want to use, put as much of it in the shop and those who want the upgrade or full version of Reason will get it, the rest are a-la-carte. Still cash spent.
'Still cash spent' is exactly why this makes so much sense. There just aren't enough revenue streams at the moment; and that's bad both for business and also bad for the customer who wants options and isn't necessarily a good fit for either of the choices in the current two-pronged approach to platform engagement.

rootwheel
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Post 31 Oct 2021

whitewolfmusic wrote:
30 Oct 2021
Yyyyeah. Hi-Res rest of the UI and smart browser shipping in October. Technically, shipping the update at 23:59:59 on October 31st would still count, but it's not really what I would expect when reading the roadmap. Only one day left to keep the roadmap, and that day is a Sunday, where most folks usually don't work. While I'm all for quality instead of rushed updates, a little bit of communication about a delay would most certainly be appreciated...
Agevik already tweeted about it. It's not coming yet...

whitewolfmusic
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Joined: 09 Sep 2021

Post 01 Nov 2021

rootwheel wrote:
31 Oct 2021
Agevik already tweeted about it. It's not coming yet...
I don't use Twitter. Surprise. Concerning Reason, I look at their official website / blog for information.

Fraxis
Posts: 83
Joined: 07 Apr 2015

Post 01 Nov 2021

rootwheel wrote:
31 Oct 2021
whitewolfmusic wrote:
30 Oct 2021
Yyyyeah. Hi-Res rest of the UI and smart browser shipping in October. Technically, shipping the update at 23:59:59 on October 31st would still count, but it's not really what I would expect when reading the roadmap. Only one day left to keep the roadmap, and that day is a Sunday, where most folks usually don't work. While I'm all for quality instead of rushed updates, a little bit of communication about a delay would most certainly be appreciated...
Agevik already tweeted about it. It's not coming yet...
Would be good (AND courteous AND professional) if RS volunteered major information like that in advance, rather than having to be pushed into saying something so close to an expected release date. Perhaps they should commit to doing that from now on? Were they just hoping people wouldn't notice? And can subscribers hold off from paying their subscription this month - because, you know, we're running behind with having enough money to pay? Sorry we didn't mention it before, but if it's a good enough excuse for RS... ;-)

rootwheel
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Post 01 Nov 2021

whitewolfmusic wrote:
01 Nov 2021
rootwheel wrote:
31 Oct 2021
Agevik already tweeted about it. It's not coming yet...
I don't use Twitter. Surprise. Concerning Reason, I look at their official website / blog for information.
Very wise. I don't either, Twitter's a cesspit. Someone else had posted a screenshot of the tweet elsewhere on this forum. As part of Agevik's communication it was stated that a new revised roadmap is forthcoming but it's a bit disappointing that Reason Studios haven't done an official website blog update about any of this yet...

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EnochLight
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Post 01 Nov 2021

whitewolfmusic wrote:
01 Nov 2021
I don't use Twitter. Surprise. Concerning Reason, I look at their official website / blog for information.
Fraxis wrote:
01 Nov 2021
Would be good (AND courteous AND professional) if RS volunteered major information like that in advance, rather than having to be pushed into saying something so close to an expected release date. Perhaps they should commit to doing that from now on? Were they just hoping people wouldn't notice? And can subscribers hold off from paying their subscription this month - because, you know, we're running behind with having enough money to pay? Sorry we didn't mention it before, but if it's a good enough excuse for RS... ;-)
rootwheel wrote:
01 Nov 2021
Very wise. I don't either, Twitter's a cesspit. Someone else had posted a screenshot of the tweet elsewhere on this forum. As part of Agevik's communication it was stated that a new revised roadmap is forthcoming but it's a bit disappointing that Reason Studios haven't done an official website blog update about any of this yet...


Yep, here's the screenshot again:

yep.JPG
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whitewolfmusic
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Joined: 09 Sep 2021

Post 01 Nov 2021

Simply put, if there is a delay, I would like to see an info blog post about that on the official website blog BEFORE the announced time period is past by several days. If they say "update in October" and notice they won't make it, can't someone just post a few words of information before the 31st of the month, or AT LEAST on the 31st? Instead of letting people sit on hot coals eagerly expecting the update, looking forward to it and checking the website for new infos like idiots (like me)?

Some excuse like "roadmaps are no promised dates, it is just a plan" is bull. This is just another case of terrible communication practices. They find the time to write about stupid sample giveaways and artists I don't care about, but when it comes to their product, it is silence and guesswork. Man, I'm really unhappy with these guys and their decisions and practices. Propellerhead used to be a cool bunch.

To give you an idea of what you are doing, reasonstudios: Your little roadmap and the still somewhat active passion about your damn product made me check your website pretty much every day for the last week of the month, I even started up Reason daily to see if there is an update banner. I am looking forward to the promised updates and I am excited for them. It would be somewhat kind and I guess... respectful and professional to notify me on your official website when you don't deliver what you announced! :!:

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Billy+
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Post 01 Nov 2021

Maybe they are waiting for the avocado ;)
IMG_2863.PNG
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VST 2.4 MIDI It's definitely on the list of todos
Using Reason since version 1 is R11 going to be my final version :shock:

ˁ˚ᴥ˚ˀ Time for a good long sleep ˁ˚ᴥ˚ˀ

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EnochLight
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Post 01 Nov 2021

whitewolfmusic wrote:
01 Nov 2021
Some excuse like "roadmaps are no promised dates, it is just a plan" is bull.
Counterpoint: no, it's not really. Obviously there are things holding things up, and they stated at the very beginning that the whole thing was a plan and not a promise. That's not "bull". That's facts.

Those feeling so burned that they didn't make their original deadline and haven't made an "official blog post" announcing it in advance clearly warrants some sort of response, though. I'm sure you'll see an updated plan eventually. In the meantime, go make some music. :thumbup:
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joeyluck
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Post 01 Nov 2021

Looking forward to another roadmap update. But yeah, the more important thing is that they have shared what they are currently working on and will be working on for R12. So while things like VST3 support might still be on target or may be pushed back along with everything else, we at least know it is planned.

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Pepin
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Post 01 Nov 2021

The tweet indicates that bug fixes for R12 are taking longer than expected, causing new features to be delayed.
To me that signals bugs are being prioritized over features, which is a good thing. The last thing we want is an update that adds a "smart browser" without fixing any of the issues R12 introduced.

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EnochLight
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Post 01 Nov 2021

Pepin wrote:
01 Nov 2021
The tweet indicates that bug fixes for R12 are taking longer than expected, causing new features to be delayed.
To me that signals bugs are being prioritized over features, which is a good thing. The last thing we want is an update that adds a "smart browser" without fixing any of the issues R12 introduced.
^^ THIS ^^

x10000 :thumbup: :clap:
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avasopht
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Post 01 Nov 2021

Pepin wrote:
01 Nov 2021
The tweet indicates that bug fixes for R12 are taking longer than expected, causing new features to be delayed.
To me that signals bugs are being prioritized over features, which is a good thing. The last thing we want is an update that adds a "smart browser" without fixing any of the issues R12 introduced.
Yeah, but my initial issue still remains - they should have been upfront about its state as an alpha/beta release. Apparently, vendors are being overwhelmed with refund requests.

I can understand why people are distressed as well.

Some of the behaviour does seem like a tantrum, but that's an expected response to what presents itself as an elusive brick wall when they've spent their hard-earned cash on a missold product.

Great that they shared the roadmap and whatnot, but we're two months in now and the website still misrepresents R12 and R+ as being production-ready. It's not.
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