Hi therezoidkirb wrote: ↑27 Jan 2021Some choice lines of corporate fluff in this video:
"..a subscription service for people who make music because they love it" Ok cool well I hate music so i guess subscriptions aren't for me
and "...use the Rack inside Reason, our included DAW." which kinda makes the DAW sound a bit like a throwaway extra.
Gotta say, these weekly companion sound packs are very reminiscent of those meal recipes and ingredient packages you can order and cook at home yourself. Also seems a bit like the old "paint by numbers" .
Good thing I can turn a few knobs and make it sound like me
One might say corporate fluff, but let me explain how we are thinking about this.
Reason has struggled of recent times to break out of our niche. We have a very loyal and engaged audience (this thread is evidence of that), but we have struggled to attract new users. There are a variety of reasons for that (which we can go into at another time) but one of the things we think is really holding Reason back is the way we talk about it. Making music isn't about the gear. And we think we've talked too much about the gear in our marketing. Reason+ is an attempt to look up a little, and realise that making music is about being creative and expressing yourself.
And we think Reason's BIG superpower, compared to say, Splice or Arcade is that Reason is a sound design machine. The best music has always been unique, and we think Reason can give a music maker the tools to sound unique, hence Sound Like You.
Perhaps my "marketing" hat is sitting a little too tight, but I do believe this and think Reason+ can vastly expand the number of Reason users out there. And that can ONLY be a good thing for you all, the hardcore fans who want us to invest more in the core product.