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[Creativemind]

Maybe the situation really is more dire than I thought - how many new adopters could there really be with results like these:

Untitled.png



This makes me wonder how beneficial it might be to consider a complete re-branding away from 'Reason'?

I know suggesting this is one of the most blasphemous things a Reason user could say (and I have always quite liked the name), but I also know just how frustrating it is to find Reason-related content on YouTube or the internet at large due to the simple fact that 'Reason' is just too ambiguous a word. In order to find relevant results I've always found it necessary to type Reason Studios in quotation marks to ensure only results containing that exact string of words are returned.

Cakewalk, FL Studio, Presonus, Ableton, Pro Tools - these are all immediately identifiable. While Logic might be in the same branding boat as Reason, it has the obvious advantage of being owned by Apple! Realistically it's probably neither wise nor worth the effort/cost to re-brand, but RS could probably do a better job of marketing themselves. Unless they find a new way forward then all roads lead to a complete overhaul.

Never found it hard to find stuff for Reason. I used to just put Propellerhead before it and I suppose now you just put Studio's after it. Logic you just add Pro I suppose. The thing is, it doesn't seem that there are many new up to date tutorials and stuff on Reason as there was say 6-7 yrs ago. Only the old ones such as 52 Reason / Record Tips, Reason Experts and the Micro Tutorials.

[SynthGang]

@SynthGang
Where did you get these numbers?

My apologies for the delay in reply! It's from a tool I never knew existed until recently: Google Trends. It's actually kind of fun to toy around with. Here's the link:

https://trends.google.com/

[Rackman]

Here's another illuminating trend: https://trends.google.com/trends/explor ... %20studios

I think this pretty much says it all.

[joeyluck]

Here's another illuminating trend: https://trends.google.com/trends/explor ... %20studios

I think this pretty much says it all.

Maybe people start to learn to type websites and save bookmarks? Lol

"Music" has lost popularity as well with searches:
https://trends.google.com/trends/explor ... dios,Music

[Loque]

Here's another illuminating trend: https://trends.google.com/trends/explor ... %20studios

I think this pretty much says it all.

Maybe people start to learn to type websites and save bookmarks? Lol

"Music" has lost popularity as well with searches:
https://trends.google.com/trends/explor ... dios,Music

Ppl search what they don't have or need information for. So maybe instead of interpreting this as popularity it shows something that is missing.

[Creativemind]

Do you think Reason Studio's are waiting for the 20th Anniversary to release their next update. Should be 22nd November 2020 shouldn't it?

[ltbrunt00]

I think Reason is cooking up something big. The last big update was 9.5. Adding VST was huge. It is about time for them to release something big other than new devices. I hope they go more in the direction of Cubase but seems more likely they add features akin to Bitwig or Ableton. Then again could a Reason update be so big that it pushes them to another level....Random Sunday thoughts while I wait for one of my Reason projects to load.

[TrueStory]

Hopefully we can at least get VST3 / AU / ARA support and midi out so we can link VSTs within Reason.