Proboscis wrote: ↑
14 Feb 2020
Yonatan wrote: ↑
14 Feb 2020
MP3 export directly onto streaming services (spotify and soundcloud etc)
(this is a joke but could become reality)
You never used Alihoopa ?
For 'getting your song up' it was so easy. I could set left/right markers in the sequencer, hit the Alihoopa icon right on the transport bar (no menu diving, nothing but a button), wait a while, and it's done. You have a URL to send someone that demo. I used it a lot
for sharing ideas with someone many countries away. Some of my more 'experimental' nights I may have uploaded 10 versions. I would simply delete the prior upload (so no version control happening),which was also easy enough through the web app.
But.... as a 'social' music platform it kind of sucked. It all felt very vague & unfinished.
But as an 'almost instant' render/upload feature, it was brilliant. It's a shame they abandoned it. They even removed the transport icon by 10.4d4, if not earlier.
At some point, Alihoopa was legally transferred from being a Propellerhead business to a separate entity. I think that entity also took the silly little apps Propellerheads had offered for iOS(ie mobile) only.
The entity who took those assets happened to be the CEO's son, if I recall. An xmas present from Dad !
And now it's gone. Another Propellerheads initiative that's dissolved into dust forever.
YES surely I remember Allihoopa!
First it was called DISCOVER (isnt that name of a dish washing brand?)
I never used it as a social hangout, it failed in that regard, it was too cluttered and the license agreements on what to do if the song or remix went viral or gained any commercial success, was absent and never got solved. It was a naive thing that may have been great in a world where all have basic income and market is where you share and buy your local food. But in this world, there must be taken into account how to get some revenue as producer or artist. Allihoopa was a fantasy product that did not deal with real world situation.
BUT, it had great potential if they would have done some rethinking of the structure, because it was a lovely way to quickly upload and share ones work in progress, or FinalMix nr 12 etc. I don´t think they listened to the real needs of the users, and so it went down. We need ways to collaborate, but not without any structures how to do with the results and ways to share royalties etc.
They should have been a bit more down to earth with it and see what users really need in good collaborations. It could have become a total sucess and a thing that drives ppl to using Reason. It was not at all a bad thing, but it was a fantasy the way it was trying to push something out of ordinary world. We were supposed to share ideas freely and like a new cyber hippies just jump around and be happy and create music together.
It was innovative and I loved to have just a button inside the DAW to get it out on the web. I really miss that.
With a combination of uploading private work in progress, and bring in ways to display final or half done work and invite and choose collaborations (not just randomly ppl doing whatever) "singer wanted for this track", "make versions and I will pick what fits my vision". Or one may need a songwriting partner, or a video editing help, or help with mixing or mastering, lyrics, arrangements or whatever. Combine that with possibilities to distribute to streaming services and have good ways to share royalties in exact % depending on collaborations. But that would be a very big task, but they could start at a small scale and then expand gradually if there is shown interest. Also to be able to upload combinators, Reason song files, artwork etc. But again, I think it got way out of their hand how many beats people uploaded that went up the cost of servers. And they seemed to have no plan how to make Allihoopa financial stable in the long run. I bet with right services it could have become a win-win.
I wrote much about the potentials and what was lacking back in the day, but I never experienced that PH understood what was needed, as they just kept hitting the fantasy against the wall until it went down. That is why I am a bit concerned about RS marketing strategies and I pinpoint what is a bad move, because I experience that many in that office are working in a bubble. Sometimes it just falls out splendid, but there is too often a certain lack of reality check that I sense from things done by PH/RS. And a resistance to really come out of the bubble and see what is really needed and wanted among users, until it is too late.
The thing with being in a bubble is that those being in it, does not see that they are trapped in it, and so refuse to listen, so that users almost have to scream and shout to even get through, and still being misunderstood or wrongly interpreted as too needy.