Propellerhead Software Names Niklas Agevik as CEO

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MarkTarlton
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Post 17 May 2019

Very nice of you to step in here and give us the news Ernst! It helps ease some of the speculation and uncomfortable anxiety that this can manifest when a lot of us here have revolved our lives around this fantastic software you have brought us! I speak for myself, but my life would be completely different without it. It helped me from going crazy when I was burnt out trying to find like minded musicians to create music....this software allowed me to do it myself, and collaborate in a way that I didn't know was possible. I have been through a couple failed relationships, but Reason has always been there. I wish you the best and am excited to see what the future brings us all. I was relieved to see you still being on board and helping out...now I can breathe a little better :D

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EnochLight
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Post 17 May 2019

flightONE wrote:
17 May 2019
jlgrimes wrote:
17 May 2019


I guess Niklas will get all white hair in a years time lol. (Price of being CEO)
that will start to happen as soon as he starts reading some of the good old reasontalk rants :cool:
Or spend 5 seconds in any Reason thread at KVR... :D :lol:
Win 10 | Reason 11 |  Studio One 4.5 | i7 3770k @ 3.5 Ghz | 16 GB RAM | Reactor 1TB SSD | RME Babyface Pro | Nektar Panorama P-4 | Akai MPC Live | Roland System 8 and System 1 | Roland TR-8 with 7x7 Expansion | Roland TB-3 | Roland VT-4 | Roland MX-1

groggy1
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Post 17 May 2019

EnochLight wrote:
17 May 2019
flightONE wrote:
17 May 2019


that will start to happen as soon as he starts reading some of the good old reasontalk rants :cool:
Or spend 5 seconds in any Reason thread at KVR... :D :lol:

Well put

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diminished
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Post 17 May 2019

EnochLight wrote:
17 May 2019
flightONE wrote:
17 May 2019


that will start to happen as soon as he starts reading some of the good old reasontalk rants :cool:
Or spend 5 seconds in any Reason thread at KVR... :D :lol:
Or when he's bored to death by r/reasoners
:reason: Most recent track: The Test (feat. MrFigg) || Others: on my YouTube channel •ᴗ•

two shoes
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Post 17 May 2019

stxlm wrote:
17 May 2019
I'd like to see an ambitious attempt to grow Reason's share of the prosumer music making market.

The obvious company to look at is Ableton. With roughly twice the yearly revenue of Propellerhead Software, and around five times as many employees, they have managed to create an identity as one of the cornerstones of electronic music culture.
i'd like to see that as well and the obvious way to do it is a sequencer overhaul along with mk2 updates for the older devices and the ssl mixer (along with hi-res gui obviously). please get brainworx in on the ssl mk2 btw - their collaboration with SSL on the G and E series plugins has yielded some of the best modeled channel strips i've used to date.

it's astonishing and quite encouraging to me to hear that Propellerhead has half the yearly revenue of Ableton - i would have guessed it was more like 1/10th.

thanks to Ernst for a little more detail on the changes - that's reassuring to hear, but the proofs in the pudding of course.

and there's Adam Fielding interrupting the doom and gloom party with perspective and positivity just to remind you that he's not just a better musician than you, but also a much better person. looking forward to some more livestreams next time you're in the mood!

although the new CEO's background is obviously a bit of a mystery, it would be a Propellerhead type thing to hire someone they think is the right fit instead of someone with the right looking resume. i feel better about this than I did yesterday, perahps i will buy the last three or four rack extensions i don't own during the sale afterall.

two shoes
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Post 17 May 2019

Loque wrote:
17 May 2019
Jackjackdaw wrote:
17 May 2019

On the Cubase website. All versions 50% off. I will Rewire into it and then never care if Reason gets a decent sequencer or not. :P
Cubase has a decent sequencer? :?
it's hard to look at, but in many ways it's state of the art. pro tools is still arguably better for intensive audio editing and logic is better for midi sequencing in some regards, but on the whole i'd have to give the nod to cubase. it might be reaper five years from now the way they develop that thing, but for some reason reaper seems to have plateaued in terms of market share, or at least i have that impression. i'm talking about mainstream consumer daws now - there's niche stuff like sadie and sequoia which some live sound, broadcast, and post pros swear by that i don't have much experience with. Props could do a lot worse than to have a hard look at Cubase's sequencer when they're figuring out how to update theirs.

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Goriila Texas
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Post 17 May 2019

Finally, someone else to takeover horay!!! I was just about to sell my license too because Reason is too far behind Studio One imo and I got komplete for everything else.

The old regime acted like they hated change with their old and stubborn ways. I've been a user since 2.5 and have been smh at the direction of this company throughout the years. I honestly felt that the man behind PH didn't want the company to succeed. Who would make a slave only DAW and keep it that way?? I've felt PH only added vst support and other features because they were forced too with because of dwindling sells even though I had no proof. I've always hated the secrecy and non-user inclusion with features.

I welcome the new CEO he is young and no doubt has some great ideas for PH,hopefully for sake of the company he cleans house of all the old heads with an out of date mentality who never wanted to push Reason to a higher evolution.

antic604

Post 18 May 2019

Goriila Texas wrote:
17 May 2019
Finally, someone else to takeover horay!!! I was just about to sell my license too because Reason is too far behind Studio One imo and I got komplete for everything else.

The old regime acted like they hated change with their old and stubborn ways. I've been a user since 2.5 and have been smh at the direction of this company throughout the years. I honestly felt that the man behind PH didn't want the company to succeed. Who would make a slave only DAW and keep it that way?? I've felt PH only added vst support and other features because they were forced too with because of dwindling sells even though I had no proof. I've always hated the secrecy and non-user inclusion with features.

I welcome the new CEO he is young and no doubt has some great ideas for PH,hopefully for sake of the company he cleans house of all the old heads with an out of date mentality who never wanted to push Reason to a higher evolution.
You're cofusing a strong vision with out-of-date mentality. You might not agree with the vision of Reason being closed to only work with native & RE devices, but many of us do, as that was its strength and had numerous benefits. Actually myself, despite owning well over 100 VSTs, I have them disabled in Reason and I'm still getting new REs, because this is why I got Reason - to see everything right there in the rack, to cable stuff conveniently, to have single browser for all the presets, to one-click instal & update everything, to be sure it won't crash because of some shoddy VST code, etc.

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adfielding
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Post 18 May 2019

two shoes wrote:
17 May 2019
and there's Adam Fielding interrupting the doom and gloom party with perspective and positivity just to remind you that he's not just a better musician than you, but also a much better person. looking forward to some more livestreams next time you're in the mood!
Woah now, let's not go too carried away ;)

But seriously though, that's incredibly kind of you to say - thank you! I've been in the mood for more streams for flipping ages, but unfortunately life has a knack for getting in the way.

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WillyOD
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Post 18 May 2019

Super disappointed you couldn't find a new boss from inside the company and had to bring in an outsider. I understand if you didn't have a right person, qualified or willing to do it, otherwise.... Truly and purely a money smelling decision that does not bode well for Props (I understand that a company's purpose is to profit, but at what cost, and at what point is a company making enough money?!)

But then again what do I know, and it's not like I've made any music in forever. At least summer is finally here!
Last edited by WillyOD on 18 May 2019, edited 1 time in total.
I've never seen so many colours... http://www.diippii.com.

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WillyOD
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Post 18 May 2019

jlgrimes wrote:
17 May 2019
I guess Niklas will get all white hair in a years time lol. (Price of being CEO)
I don't think redheads go grey. They might be the ultimate leaders.
I've never seen so many colours... http://www.diippii.com.

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boingy
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Post 18 May 2019

WillyOD wrote:
18 May 2019
Super disappointed you couldn't find a new boss from inside the company and had to bring in an outsider. I understand if you didn't have a right person, qualified or willing to do it, otherwise.... Truly and purely a money smelling decision that does not bide well for Props (I understand that a company's purpose is to profit, but at what cost, and at what point is a company making enough money?!)

But then again what do I know, and it's not like I've made any music in forever. At least summer is finally here!
The bit you've missed is where Ernst says (in this thread): "It's been planned for a bit of time, you can say since Verdane made their investment." The new guy has been chosen by the venture capitalists. It won't end well.

telecode101
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Post 18 May 2019

I thin know that 10.3 officially release, PH should kick back at Steinberg with a cross-grade offer of their own. Turn up the heat a bit in the market place. What the Steinberg offer has actually done now is also gotten a whole lot of longtime Cubase customers look more closely at what the cross-grade from products are. Just my speculation.

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Marco Raaphorst
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Post 18 May 2019

ernstnathorst wrote:
16 May 2019
I'm now going to sit back and enjoy the speculation. :lol: :lol: :lol:
You're gonna pick up the blogging again, right? Seriously. Would be nice :)

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ernstnathorst
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Post 19 May 2019

Goriila Texas wrote:
17 May 2019
The old regime acted like they hated change with their old and stubborn ways. ... I honestly felt that the man behind PH didn't want the company to succeed.
:lol:

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Magnus
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Post 19 May 2019

ernstnathorst wrote:
19 May 2019
Goriila Texas wrote:
17 May 2019
The old regime acted like they hated change with their old and stubborn ways. ... I honestly felt that the man behind PH didn't want the company to succeed.
:lol:
Reason is one of the best-selling cross platform DAWs after Pro Tools; Propellerhead is hardly a company that hasn't succeeded!

Ostermilk
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Post 19 May 2019

ernstnathorst wrote:
17 May 2019

I'll be 59 this year.
Young whippersnapper! Get off my lawn. :lol:

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bxbrkrz
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Post 19 May 2019

"The new guy has been chosen by the venture capitalists. It won't end well."

Image

https://en.wikipedia.org/wiki/Fear,_unc ... _and_doubt

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MannequinRaces
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Post 19 May 2019

Ernst is still on the board, the rest of the team is still the same. Give the new CEO a chance.

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ProfessaKaos
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Post 20 May 2019

diminished wrote:
16 May 2019
Thanks for everything so far, Ernst.
My guess is he'll sit back and be like Yoda giving his approval and suggestions to new endeavours put forward. His opinion will be well respected and listened too.
:reason: 10 PC- Windows 10, Intel 6800k, x99A-II, 32GB RAM, M.2. Samsung 970EVO, GTX1060.

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Magnus
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Post 20 May 2019

WillyOD wrote:
18 May 2019
Super disappointed you couldn't find a new boss from inside the company and had to bring in an outsider. I understand if you didn't have a right person, qualified or willing to do it, otherwise.... Truly and purely a money smelling decision that does not bode well for Props (I understand that a company's purpose is to profit, but at what cost, and at what point is a company making enough money?!)

But then again what do I know, and it's not like I've made any music in forever. At least summer is finally here!
Absolutely my feelings. When the money creeps in, it always fucking ruins everything that's good.

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chimp_spanner
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Post 20 May 2019

ernstnathorst wrote:
19 May 2019
Goriila Texas wrote:
17 May 2019
The old regime acted like they hated change with their old and stubborn ways. ... I honestly felt that the man behind PH didn't want the company to succeed.
:lol:
Maybe it's just me but I feel like if someone was gonna purposefully destroy a program there'd be easier and quicker ways than releasing 10 full versions over 18 years of sustained development :lol:

Said it before but Reason pays the rent, despite its flaws, warts and quirks. So thanks Ernst! Have a virtual beer on me.
Enjoy!

http://www.paulortizmusic.com

2017 MBP | 16GB | Steinberg UR44 | Reason 10.4 | Cubase Pro 10.5

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diminished
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Post 20 May 2019

Magnus wrote:
20 May 2019
WillyOD wrote:
18 May 2019
Super disappointed you couldn't find a new boss from inside the company and had to bring in an outsider. I understand if you didn't have a right person, qualified or willing to do it, otherwise.... Truly and purely a money smelling decision that does not bode well for Props (I understand that a company's purpose is to profit, but at what cost, and at what point is a company making enough money?!)

But then again what do I know, and it's not like I've made any music in forever. At least summer is finally here!
Absolutely my feelings. When the money creeps in, it always fucking ruins everything that's good.
It might also mean that the company will be more competitive and is moving away from the often cited "glacial speed" of progression. When they're suddenly not content anymore with what they have. This may also result in better prices for us, and hey, maybe they even take user requests more seriously.
Expansion and a broader user base is probably the #1 priority at the moment. All I hope is that mobile development doesn't draw too many resources from the Reason core.
:reason: Most recent track: The Test (feat. MrFigg) || Others: on my YouTube channel •ᴗ•

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Magnus
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Post 20 May 2019

diminished wrote:
20 May 2019
Magnus wrote:
20 May 2019


Absolutely my feelings. When the money creeps in, it always fucking ruins everything that's good.
It might also mean that the company will be more competitive and is moving away from the often cited "glacial speed" of progression. When they're suddenly not content anymore with what they have. This may also result in better prices for us, and hey, maybe they even take user requests more seriously.
Expansion and a broader user base is probably the #1 priority at the moment. All I hope is that mobile development doesn't draw too many resources from the Reason core.
Whilst I love your optimism, when a company is acquired it usually ends up that its culture gets eroded over time to match the culture of the parent company. Nowadays, as a reaction to that, you'll get both external and internal PR telling customers and employees alike that what makes that company special won't get lost in the transition. But in my experience it always happens sooner or later, for better or for worse. To quote Bob Dylan; "money doesn't talk; it swears".

It will be interesting to see just what this new culture will be and if it cares more about kiddie not-really-musician hipsters or if it cares about actual serious grown-up power users having the best in class tools to make a living with. This press release might give us some indication; https://www.verdane.com/article/2338 or then again it might tell us nothing at all.

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diminished
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Post 20 May 2019

Magnus wrote:
20 May 2019
Whilst I love your optimism, when a company [...]
:lol: :lol: To be fair, I'd also tell my kids something positive and how much I love them when facing inevitable death by a meteor falling down on earth..
:reason: Most recent track: The Test (feat. MrFigg) || Others: on my YouTube channel •ᴗ•

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