Are there any clues in the Reason 10 advert?

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23 Sep 2017

In the past, the Props put clues about upcoming features in videos and images they posted on their website or on social media. For example, I remember a video that hinted at Rack Extensions, and a cartoonish graphic that hinted about Alligator, along with other new devices and features.

Looking at the Reason 10 advert (Bobby is out for coffee, But Reason 10 is here!), I wonder if there are any clues about the upcoming release?
  • Is there any meaning to the classic analogue outboard gear on the left?
  • It looks like a Lexicon 224 is on the desk. Just a prop?
  • What about the device behind the keyboard and below the monitor? Can someone identify it?
Some companies share details about their marketing to help build hype. I think it would be interesting to hear from someone with Propellerhead about their concept behind the image, why they chose those props, etc.

And I have to admit that I don't get the Bobby/coffee reference. What's that all about?

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aeox
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24 Sep 2017

Yea. Who is bobby, what kind of coffee does he drink?

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aeox
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24 Sep 2017

Anyone ever seen this before?
Untitled-1.jpg
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sdst
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24 Sep 2017

aeox wrote:
24 Sep 2017
Yea. Who is bobby, what kind of coffee does he drink?
we only know that bobby is a dog

drloop
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24 Sep 2017

Now we’re talking. The central piece of Bobby’s studio. A remote for the SSL?

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Zac
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24 Sep 2017

A quick google search gave this... Its a try it you might like it theme, plus the guy is at a mix desk... :roll: ??


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Jagwah
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24 Sep 2017

What is the relevance of the pineapple?

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Oquasec
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24 Sep 2017

All I know is ssl & http as well as some object oriented stuff.
So far, it seems like music theory has been going smooth. :cool:
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kimothebeatmaker
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24 Sep 2017

aeox wrote:
24 Sep 2017
Anyone ever seen this before?

Untitled-1.jpg
Yep it's a flux capacitor. Doc brown made them back in 1985. Great devices!
"Cocaine and Prostitutes"

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Creativemind
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24 Sep 2017

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:reason:

Reason Studio's 11.3 / Cockos Reaper 6.82 / Cakewalk By Bandlab / Orion 8.6
http://soundcloud.com/creativemind75/iv ... soul-mix-3

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aeox
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24 Sep 2017

kimothebeatmaker wrote:
24 Sep 2017
aeox wrote:
24 Sep 2017
Anyone ever seen this before?

Untitled-1.jpg
Yep it's a flux capacitor. Doc brown made them back in 1985. Great devices!
:mrgreen:

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joeyluck
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24 Sep 2017

Notice the one cube, maybe representing only part of the Reason logo and one of the three pillars; just the Rack. Perhaps hinting that point updates will come, each focusing on the Sequencer and the Mixer individually. Reason 10 is a milestone number and it's probably in their plans to knock it out of the park with each element of Reason; far too much to deliver in a single release.

A rack featured in the image, because this is an update to the Rack? There is a tape machine because of the tape function in Grain? Furniture and decor looks to be from Ikea, because Sweden. When you play the audio backwards at the beginning, you hear a voice telling you that VST support will be removed in 11, but that you will still be able to run a copy of Reason 10 or previous in conjunction with Reason 11, but that it might be good practice to start bouncing in place.

Image

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challism
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24 Sep 2017

I'm just bummed out they don't have any pineapples in the video.
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Oquasec
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24 Sep 2017

That is beyond fucking stupid. :lol:
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EnochLight
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24 Sep 2017

joeyluck wrote:
24 Sep 2017
Notice the one cube, maybe representing only part of the Reason logo and one of the three pillars; just the Rack. Perhaps hinting that point updates will come, each focusing on the Sequencer and the Mixer individually. Reason 10 is a milestone number and it's probably in their plans to knock it out of the park with each element of Reason; far too much to deliver in a single release.

A rack featured in the image, because this is an update to the Rack? There is a tape machine because of the tape function in Grain?
This is actually quite good. A logical and well measured interpretation.
joeyluck wrote:
24 Sep 2017
Furniture and decor looks to be from Ikea, because Sweden. When you play the audio backwards at the beginning, you hear a voice telling you that VST support will be removed in 11, but that you will still be able to run a copy of Reason 10 or previous in conjunction with Reason 11, but that it might be good practice to start bouncing in place.

Image
LMAO!!! Ok now you're just being silly. :puf_bigsmile: :lol:
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Exowildebeest
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24 Sep 2017

What's that pyramidal thing on top of the rack?

Some kind of new-age device to put on your head for energy healing?

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joeyluck
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24 Sep 2017

Exowildebeest wrote:
24 Sep 2017
What's that pyramidal thing on top of the rack?

Some kind of new-age device to put on your head for energy healing?
Yes


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EnochLight
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24 Sep 2017

Exowildebeest wrote:
24 Sep 2017
What's that pyramidal thing on top of the rack?

Some kind of new-age device to put on your head for energy healing?
It could be just "marketing/random stuff because it looks cool", or it could have deeper meaning - as Joey pointed out at the beginning of his post (2 posts) above. It's hard to tell with Ryan - he's incredibly smart when it comes to his approach, but sometimes we tend to read too much into this sort of thing. ;)
Win 10 | Ableton Live 11 Suite |  Reason 12 | i7 3770k @ 3.5 Ghz | 16 GB RAM | RME Babyface Pro | Akai MPC Live 2 & Akai Force | Roland System 8, MX1, TB3 | Dreadbox Typhon | Korg Minilogue XD

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Exowildebeest
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24 Sep 2017

joeyluck wrote:
24 Sep 2017
Exowildebeest wrote:
24 Sep 2017
What's that pyramidal thing on top of the rack?

Some kind of new-age device to put on your head for energy healing?
Yes

:lol:

This implies the rack needed healing.

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Exowildebeest
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24 Sep 2017

EnochLight wrote:
24 Sep 2017
Exowildebeest wrote:
24 Sep 2017
What's that pyramidal thing on top of the rack?

Some kind of new-age device to put on your head for energy healing?
It could be just "marketing/random stuff because it looks cool", or it could have deeper meaning - as Joey pointed out at the beginning of his post (2 posts) above. It's hard to tell with Ryan - he's incredibly smart when it comes to his approach, but sometimes we tend to read too much into this sort of thing. ;)
To be honest I think this video isn't among Ryan's best work.

(I'll take that back if my mind is blown by something incredibly smart that's hidden)

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EnochLight
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24 Sep 2017

Exowildebeest wrote:
24 Sep 2017
To be honest I think this video isn't among Ryan's best work.

(I'll take that back if my mind is blown by something incredibly smart that's hidden)
It's not the video I'm talking about, though (as far as "deeper meaning"); it's this marketing composition:

Reason_10.jpg
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Win 10 | Ableton Live 11 Suite |  Reason 12 | i7 3770k @ 3.5 Ghz | 16 GB RAM | RME Babyface Pro | Akai MPC Live 2 & Akai Force | Roland System 8, MX1, TB3 | Dreadbox Typhon | Korg Minilogue XD

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kimothebeatmaker
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24 Sep 2017

illuminati.....
"Cocaine and Prostitutes"

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joeyluck
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24 Sep 2017

challism wrote:
24 Sep 2017
I'm just bummed out they don't have any pineapples in the video
You aren't looking close enough (or long enough rather) ;)

Image

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EnochLight
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24 Sep 2017

joeyluck wrote:
24 Sep 2017
challism wrote:
24 Sep 2017
I'm just bummed out they don't have any pineapples in the video.
You aren't looking close enough (or long enough rather) ;)

Image
LOL!!! :lol: :lol: :lol:
Win 10 | Ableton Live 11 Suite |  Reason 12 | i7 3770k @ 3.5 Ghz | 16 GB RAM | RME Babyface Pro | Akai MPC Live 2 & Akai Force | Roland System 8, MX1, TB3 | Dreadbox Typhon | Korg Minilogue XD

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challism
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24 Sep 2017

EnochLight wrote:
24 Sep 2017
joeyluck wrote:
24 Sep 2017


You aren't looking close enough (or long enough rather) ;)

Image
LOL!!! :lol: :lol: :lol:
Nice one, Joey.

Took me forever to see it, I kept blinking at the wrong time.
Players are to MIDI what synthesizers are to waveforms.

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