Jelie is done

[RobBarnett]

[joeyluck]

For what it's worth, I don't really watch much DAW specific content. I don't watch tutorials of how to make a beat/song in this or that DAW.

I do watch video reviews of new DAW versions and new plugins, whether it's VST/AU or RE. I like walkthrough videos of new DAW features and plugins. I'm always most interested in seeing the new stuff, at the time when it's new. And once I've had my hands on that same new stuff, I'm not really watching videos about that stuff.

I do like quick tip videos and things that outline unique workflow tips specific to Reason, but aside from Ryan's livestreams, I'm not watching long videos of anybody making a track in any DAW. I know some people like that content, but I don't think that's the content that gets the most views?

My suggestion to any content creator out there is to focus on the exciting stuff—the new stuff. Get your hards on all of the DAWs if you can. You don't need to be a pro in every DAW because all of your content doesn't need to be making a track in every DAW... In my opinion, the most valuable content is covering new software and features.

I would say don't just go and transition to another DAW like Ableton and make content just for Ableton, because even using a more popular DAW, creating content for just that one DAW, the interest level also falls off when its newest version is no longer shiny and new and a new version of another DAW is out.

[jam-s]

Having different (sub) channels for different DAWs would be good way to keep the audiences focused. While also having the content organised. But I totally can see that appealing to a niche DAW community is not the best way to get big on youtube (and if you don't get big, you won't be making a good cut).

[avasopht]

I like her videos, but Reason is losing mindshare (despite it still being used by hitmakers).

MIDI controllers rarely mention Reason support nowadays.



And I don't know what would really make it change without them being acquired.

[PhillipOrdonez]

That last sentence… oof.

[avasopht]

That last sentence… oof.

I feel it for reason developers as well because they've made a lot of major changes and innovated.

But it looks like VC direction.

[Popey]

That last sentence… oof.

Ouch.... But sadly reflective of many comments I see online.

Not a good look when reading online people who bought r13 are using r12 until things like favourites are returned. I hope rs get this sorted soon.

[joeyluck]

The funny thing is, if you're a someone who makes Reason-only content, that's actually way more viable today than it was in the past. Reason is much more popular and more relevant to more people today. I still think anybody creating content, who cares about views, etc. should cover more than any single DAW.

[MrFigg]

Reason is much more popular and more relevant to more people today.

Genuinely interested where that info came from. Any source Joey?

[joeyluck]

Reason is much more popular and more relevant to more people today.

Genuinely interested where that info came from. Any source Joey?

Based on the success reported by Reason Studios, but even aside from that, just basing on the fact of Reason supporting VST plugins and being available to be used as a plugin itself. That's what makes it relevant to more people.

I've used Reason since version 1. I didn't meet anybody outside of my friends who knew what Reason was until Reason 5 and even then that was very few people. Not to mention my friends who knew about it, knew about it from me lol. Now I meet people all the time that use Reason and it's pretty rare now for me to talk to somebody in the field that hasn't heard of it. It's really plain to see the difference in popularity.

[PhillipOrdonez]

Weird Joey, cause back in the day Reason was one of the big boys. My guess is you’re more in touch with people who know about music making tools now than when you started with v1, and that makes you think that more people know about it today than back then. It’s no longer one of the big boys. It’s been surpassed by its contemporaries like FL, and younger boys like Live, and even younger ones like studio one and bitwig. So, I’m going to guess you are falling victim to some sort of bias ‍♂️

[joeyluck]

Weird Joey, cause back in the day Reason was one of the big boys. My guess is you’re more in touch with people who know about music making tools now than when you started with v1

Lol no I'm asking about people in the industry not outside of it.

[PhillipOrdonez]

Weird Joey, cause back in the day Reason was one of the big boys. My guess is you’re more in touch with people who know about music making tools now than when you started with v1

Lol no I'm asking about people in the industry not outside of it.

Maybe back in v1 you were only talking with people who weren’t big in computer music making back then, then ‍♂️

[avasopht]

Reason is in a tricky place.

All speculation, of course, ... but
It needed to grow in team size. The VC money hasn't brought anything to us.

RRP needs SOUNDS. If the VCs were smart, they'd have invested heavily in sound library creation so that RRP could compete with other VSTs. At the very least, buy the Sonic Reality Gold samples outright and make them stock sounds. This would usher in a new wave of patches based on them.

Reason+ needs no-brainer devices or sounds (comparable at least to Xpand!2/Fabric/SampleTank). A dedicated hardware controller might help (alongside clips or something).

The ability to make scriptable sampled instruments should be deeply integrated with the DAW (along with disk streaming for reasons I don't need to explain).





Reason itself is highly capable, but a few good executive decisions would make it a no-brainer as a VST and much more competitive as a DAW.

The rack will always offer a great deal of power, but it needs to be packaged in line with the times.

[deeplink]

My two cents on the Topic Video;

At the time of this writing, KC videos achieving things in Reason attracted between 400-2k views on average. The "I'm Done" with Reason [sic] video has over 7k.
It appears the YT drama engine is really at work here. The viewing habits and preferences of people who watch and engage with YT videos is very interesting.

KC's preference to now switch to another DAW because of how they feel it impacts their content, viewership and channel growth is interesting too;
- either it's silly to change from something you enjoy using because of the above reason.
- or, they are really on to something, and Content is truly King.

The hayday of YT production content was during Covid. Some creators have well established themselves. But I've seen a downward trend for the viewership of a lot "indie" content creators. This may be because people are back at work, have given up their hobby of music production, or have switched to majority shortform content like Instagram Shorts, Tiktok and the like.

If content viewership and subscribers is the most important thing, then it's probably a good idea to use software that everyone else uses. The Reason community is a minority.

Lastly (and this comes from quite an ignorant place) - I think hiphop/rap is not a technically broad genre, which limits the content possibilities. I am not saying it's a bad genre of music, or that there is no skill required to make it. But it comparison to say psytrance, techo, edm, the amount of different synth sound design, effect tricks, music production tropes etc. that can be deployed is relatively smaller, thus the content pool is smaller.

And it goes without saying, I do wish KC well here, and all the best for their future endeavors - I certainly will still watch their videos.

[dvdrtldg]

I think hiphop/rap is not a technically broad genre, which limits the content possibilities. I am not saying it's a bad genre of music, or that there is no skill required to make it. But it comparison to say psytrance, techo, edm, the amount of different synth sound design, effect tricks, music production tropes etc. that can be deployed is relatively smaller, thus the content pool is smaller.

And it goes without saying, I do wish KC well here, and all the best for their future endeavors - I certainly will still watch their videos.

Not sure I agree with you there about hip hop, there's some crazy experimental stuff out there that features as much advanced production & sophisticated sound design as you could ever want. But that said, I have always found Jelie's video's pretty one-dimensional when it comes to inspiration or useful tips. And yeah this whole "I'm done" thing looks like engagement bait

[tomusurp]

I think the perspective just needs to be changed. Most of us including myself sometime we dread over the shortcomings of a DAW, and I can tell you as a user of 3 DAW's each one has a few nuisances but it's best to just focus on the greatness they have and make creative and interesting content. You don't need to make another channel for another DAW. As long as the content is useful or creative you can get followers from multiple places. As a matter of fact not many people learn more than 1 DAW, especially to be proficient in both or more is a very small group of producers. I am now proficient in Reason, FL, and Logic. If I had the energy to make content other than releasing music I would make a beat series making beats in each DAW

[chimp_spanner]

I think the perspective just needs to be changed. Most of us including myself sometime we dread over the shortcomings of a DAW, and I can tell you as a user of 3 DAW's each one has a few nuisances but it's best to just focus on the greatness they have and make creative and interesting content. You don't need to make another channel for another DAW. As long as the content is useful or creative you can get followers from multiple places. As a matter of fact not many people learn more than 1 DAW, especially to be proficient in both or more is a very small group of producers. I am now proficient in Reason, FL, and Logic. If I had the energy to make content other than releasing music I would make a beat series making beats in each DAW

At one point I definitely went too far with this. I was jumping around between Reason, Cubase, Studio One, Live, FL, Maschine and it felt like a lot of learning and tinkering...but not much writing. From a purely creative standpoint I think it's important to have one place you can call home. Where you can create templates and presets to work faster. I tried doing that across multiple DAWs but I basically ended up having to repeat a lot of the same work, while also contending with limitations of each piece of software. It's kind of why I've settled on Logic now. It's the best overall fit for me. It's got pattern clips (Studio One), clip launching and hybrid bus folders (Live), a traditional sequencer with decent audio and MIDI tools/note chase (Cubase), an MPC style instrument with per-pad chromatic pitch (Maschine), aliased clips (I guess that can kiiinda mirror FL in some ways?). Definitely feeling less restricted now. Do wish it had Reason's automation though. Still the best in town IMO.

From a content creator standpoint, I get that KC has gotta go where the views are. I love sharing tips about Reason. I think it's a fun environment to experiment in. I never really did much in the way of content but when I did I was super aware that not only was I using more 'niche' software, I was doing a genre that neither the average Reason user nor Reason Studios were likely to be too interested in. It's mostly Hip Hop and Pop. I'm a metal guy.

I think the way forward for me with Reason will probably be like how I use Maschine. I load it up, jam, export stems, and develop in Logic. Working with audio is more fun anyway. Haven't had much time to actually try out that workflow yet but...I will. One day. Maybe. Eventually.

[tomusurp]

I think the perspective just needs to be changed. Most of us including myself sometime we dread over the shortcomings of a DAW, and I can tell you as a user of 3 DAW's each one has a few nuisances but it's best to just focus on the greatness they have and make creative and interesting content. You don't need to make another channel for another DAW. As long as the content is useful or creative you can get followers from multiple places. As a matter of fact not many people learn more than 1 DAW, especially to be proficient in both or more is a very small group of producers. I am now proficient in Reason, FL, and Logic. If I had the energy to make content other than releasing music I would make a beat series making beats in each DAW

At one point I definitely went too far with this. I was jumping around between Reason, Cubase, Studio One, Live, FL, Maschine and it felt like a lot of learning and tinkering...but not much writing. From a purely creative standpoint I think it's important to have one place you can call home. Where you can create templates and presets to work faster. I tried doing that across multiple DAWs but I basically ended up having to repeat a lot of the same work, while also contending with limitations of each piece of software. It's kind of why I've settled on Logic now. It's the best overall fit for me. It's got pattern clips (Studio One), clip launching and hybrid bus folders (Live), a traditional sequencer with decent audio and MIDI tools/note chase (Cubase), an MPC style instrument with per-pad chromatic pitch (Maschine), aliased clips (I guess that can kiiinda mirror FL in some ways?). Definitely feeling less restricted now. Do wish it had Reason's automation though. Still the best in town IMO.

From a content creator standpoint, I get that KC has gotta go where the views are. I love sharing tips about Reason. I think it's a fun environment to experiment in. I never really did much in the way of content but when I did I was super aware that not only was I using more 'niche' software, I was doing a genre that neither the average Reason user nor Reason Studios were likely to be too interested in. It's mostly Hip Hop and Pop. I'm a metal guy.

I think the way forward for me with Reason will probably be like how I use Maschine. I load it up, jam, export stems, and develop in Logic. Working with audio is more fun anyway. Haven't had much time to actually try out that workflow yet but...I will. One day. Maybe. Eventually.

All depends on your goals. Many people have different jobs and music is a hobby and that’s ok. Not everything has to have a monetary result. Many are content with just experimenting and jamming out and not necessarily finishing and releasing music. It’s also like playing video game on your downtime.

I play chess and train TKD for instance and make no money from it and I feel fine because I love to practice kicks. But for music my goals are to simply release music because I love making it and also expand my audio engineering services

[challism]

That last sentence… oof.

I feel it for reason developers as well because they've made a lot of major changes and innovated.

But it looks like VC direction.

Let's hope the VC overlords soon decide to sell to someone/entity who might be interested in the DAW, not just the daw-llars. Unfortunately, I feel they have done more damage to the company/DAW than brought improvements. Management of the company would also benefit from a complete makeover.

[selig]

Weird Joey, cause back in the day Reason was one of the big boys. My guess is you’re more in touch with people who know about music making tools now than when you started with v1, and that makes you think that more people know about it today than back then. It’s no longer one of the big boys. It’s been surpassed by its contemporaries like FL, and younger boys like Live, and even younger ones like studio one and bitwig. So, I’m going to guess you are falling victim to some sort of bias ‍♂️

I don’t personally ever remember thinking Reason was “one of the big boys” (Reason user since 2003), was this before my time? When I first used it I couldn’t find anyone who had ever heard of it, let alone used it…

[PhillipOrdonez]

Weird Joey, cause back in the day Reason was one of the big boys. My guess is you’re more in touch with people who know about music making tools now than when you started with v1, and that makes you think that more people know about it today than back then. It’s no longer one of the big boys. It’s been surpassed by its contemporaries like FL, and younger boys like Live, and even younger ones like studio one and bitwig. So, I’m going to guess you are falling victim to some sort of bias ‍♂️

I don’t personally ever remember thinking Reason was “one of the big boys” (Reason user since 2003), was this before my time? When I first used it I couldn’t find anyone who had ever heard of it, let alone used it…

Yet, around at the same time (2003 ish) it was either reason or FL (back then fruity loops) in order to make computer based music with no other tools but the mouse and keyboard.

The professionals were using expensive stuff back then and hardware was still king, but for the youth those weren’t really an option at the time. Reason was definitely the top choice for us youngsters interested in creating computer music. Now? Very different story.

[joeyluck]

I don’t personally ever remember thinking Reason was “one of the big boys” (Reason user since 2003), was this before my time? When I first used it I couldn’t find anyone who had ever heard of it, let alone used it…

Yet, around at the same time (2003 ish) it was either reason or FL (back then fruity loops) in order to make computer based music with no other tools but the mouse and keyboard.

The professionals were using expensive stuff back then and hardware was still king, but for the youth those weren’t really an option at the time. Reason was definitely the top choice for us youngsters interested in creating computer music. Now? Very different story.

First off, the market has grown and more people are making music and using software. Secondly, around that time, the people I knew were mostly on Pro Tools, Ableton Live, Digital Performer, Cubase, Cakewalk/Sonar, and Logic. Not sure how you got to thinking it was just Reason and Fruity Loops.

The point I was making is that more people today know about Reason and use Reason in some capacity than back then. Almost anybody I talk to today who is using music software has at least heard of Reason and quite a few are using it or have used it. That was not the case back then. I think you're trying to argue who was most popular in a smaller neighborhood, and even then, that doesn't equate to more people knowing about it and using it when comparing it to today and the larger market.

[selig]

I don’t personally ever remember thinking Reason was “one of the big boys” (Reason user since 2003), was this before my time? When I first used it I couldn’t find anyone who had ever heard of it, let alone used it…

Yet, around at the same time (2003 ish) it was either reason or FL (back then fruity loops) in order to make computer based music with no other tools but the mouse and keyboard.

The professionals were using expensive stuff back then and hardware was still king, but for the youth those weren’t really an option at the time. Reason was definitely the top choice for us youngsters interested in creating computer music. Now? Very different story.

Sounds like we are all responding from a point of bias, since none of us have all the data as far as I can tell.

Not sure if you’re saying the youngsters of TODAY are not using Reason, or the youngsters back then are no longer using Reason today, or what data you’re referencing either way?

[gallob]

User here since version 1. I read a lot of comments about Reason being "niche", and that it was always like that from the beginning. I would disagree. I think Reason was more popular than what a lot of people here seem to imply. Sure, Logic, ProTools and Cubase were the dominant DAWs, but a lot of people had a copy of Reason on their computer. Remember, this is the time when if you wanted to use loops, the REX format was king. Many people rewired Reason to use Dr.Rex, and to have a virtual rack of instruments which was stable and sounded good enough (VSTs back then were a crash fest and CPU hogs). Plus many were coming from a hardware background so the appeal of the virtual rack was big.

I remember the days when M-Audio was promoting Reason in the US. I went to several product demos back in those days, and Reason was the king of the show. Ableton Live had just been introduced (also distributed by M-Audio) and it was this "new" software which was good for playing well, live, and for syncing audio loops (no MIDI functionality in the early versions). It barely had the same appeal or clout which Reason had.

So Ableton Live has not always been the dominant software which is today. It has become that way because they never stopped developing the DAW by implementing tons of feature requests from users. To the point that around version 7 I think, it was so unstable that the CEO came out publicly saying that they were freezing any further developments to focus only on stability. It was a bold and necessary move. It took them a couple of years to fix things but it paid off in a big way because after that, Live became stable and reliable, and this was the basis, along with the other things mentioned before, for the great success it enjoys today.

Long story short, no I don't think Reason was always niche. I believe it has become so because of the decisions taken by the company along the way.