Whether we like it or not (I'm in the 'not' camp' and rarely use apps for anything at all on smart devices), many companies need to incorporate a level of integration with iOS and Android to appear relevant in a modern market. I was recently asked by a client to consult on some microphones for an event that was being recorded (audio and video), and one of the items I picked up was a RODE lapel mic. The recommended voice recorder is part of the marketing, and alleges a host of unique features. It's excellent brand placement for RODE, because while the end user may not recognize the branding on the hardware, he/she will be reminded every time they switch on the recorder specifically made for the lapel mic.EnochLight wrote:But ignoring the integration of their mobile OS apps would have been asinine. Most of the other DAW have companion apps that cross integrate; now Props do as well.
The reality is, that any voice recorder can be used. But by implying that theirs is great (and it does have some very good features) then the brand is always there, front and centre when the mic is being used. And in a refreshing bout of honesty, the RODE rep I was talking to actually said the new version is buggy on iPhone 6, and we spent 30 minutes discussing a 'hack' on how to install a previous version. Excellent service from the RODE guys, every time.