flightONE wrote:
But seriously though... every major software house is thinking about SaaS (software as a service AKA monthly fees) because it makes business sense... so while we don't have any concrete evidence that Reason is going that way yet, i think it's valid to ask what if it happened!
Software as a service doesn't necessarily imply monthly fees for the main product though, it can also be about having your primary source of revenue coming from services
around your product. Windows 10, for example is going to be a free upgrade, most notably
even for pirated versions. Microsoft is turning towards software as a service, but Windows isn't the service, services
for Windows are. The important thing for MS is no longer that people buy Windows, but that they
use it. When money is made primarily from surrounding services getting as many people as possibly to use the product that the services are for is high priority. These services doesn't have to be subscription based either. Taking a cut of third party applications sold through an app store is one example of SaaS. The app store is the service provided. Google is probably the best example. Almost all their services are free, because revenue is generated in various ways from the data and information supplied by the userbase. Free services means more users, and more users means more data and information, which means more revenue. Although it's not really a service, the videogame console market works in a similar way. Consoles are typically sold at a loss for the company, because the main revenue stream comes from licensing fees from publishers/development studios, and the more people who buy consoles, the more money they make from games.
If Propellerheads are going towards SaaS, I think it's more likely it's going to be about making money through cuts of rack extension sales and licensing the SDK to rack extension vendors; maybe subscriptions to cloud storage with automatic syncing and backups of songs and ReFills and your own patches and samples, online collaborative tools, and maybe occasional free rack extensions and ReFills. Something I
strongly doubt is that Reason itself is going to become a subscription service in the sense that it stops working if you're not paying a monthly fee. That would be a disaster.
Personally, my experience has been that companies moving to an SaaS model has been of benefit to me as a consumer, because I usually neither want, nor need, the paid services and thus I do not pay for them, while the main product that I do use typically becomes free or much cheaper.