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Native Instruments new branding?
Posted: 23 May 2023
by joeyluck
This new logo reminds me of Kia lol
- Kia inspired.jpg (4.88 KiB) Viewed 2501 times
https://www.native-instruments.com/
https://www.facebook.com/NativeInstruments
Re: Native Instruments new branding?
Posted: 23 May 2023
by Noise
That logo looks like the consumer is bowing to his master... A bunch of subliminal messages there
Re: Native Instruments new branding?
Posted: 23 May 2023
by dioxide
Seems a bit too current to age well I think. Perhaps something a little less trendy would have been wiser.
Re: Native Instruments new branding?
Posted: 23 May 2023
by DaveyG
It instantly made me think of someone throwing up. It just needs the toilet adding on the lower right.
Still, I bet it makes all their stuff sound better.
Re: Native Instruments new branding?
Posted: 23 May 2023
by guitfnky
I wonder if it’s intentional that it also kinda looks like “AI”
Re: Native Instruments new branding?
Posted: 23 May 2023
by joeyluck
I liked the previous logo.
Being Reason users, we are familiar with a logo change from a what was a favorite... But at least the new Reason logo is derivative of the original and still has color.
Re: Native Instruments new branding?
Posted: 23 May 2023
by joeyluck
It continues lol. I just updated Kontakt. The icon: KT?
- KT.jpg (8.41 KiB) Viewed 2842 times
Re: Native Instruments new branding?
Posted: 23 May 2023
by Loque
joeyluck wrote: ↑23 May 2023
It continues lol. I just updated Kontakt. The icon: KT?
KT.jpg
A crocodile head eating a T?
Re: Native Instruments new branding?
Posted: 23 May 2023
by avasopht
joeyluck wrote: ↑23 May 2023
It continues lol. I just updated Kontakt. The icon: KT?
KT.jpg
Bloody interns
Re: Native Instruments new branding?
Posted: 23 May 2023
by kuhliloach
The update to Native Access has this new logo and fixed some things here on macOS.
Re: Native Instruments new branding?
Posted: 23 May 2023
by Ahornberg
I don't think there are people who wear the old NI logo as tattoo.
Here's the old Reason logo:
Re: Native Instruments new branding?
Posted: 24 May 2023
by joeyluck
kuhliloach wrote: ↑23 May 2023
The update to Native Access has this new logo and fixed some things here on macOS.
Well they still didn't fix the inability to easily uninstall anything by NI on macOS... You remove the library or app from a folder and Native Access and Konakt, etc. just complain that it's broken and needs to be repaired.
Instead, the answer is still the same—to follow this help article and delete every trace from every folder.
https://support.native-instruments.com/ ... c-Computer
Re: Native Instruments new branding?
Posted: 24 May 2023
by stillifegaijin
I do not understand why the old Native Access doesn't update to the new Native Access. You actually need to go to the website and download the new version. I would never have known it even existed without this thread.
Re: Native Instruments new branding?
Posted: 24 May 2023
by joeyluck
stillifegaijin wrote: ↑24 May 2023
I do not understand why the old Native Access doesn't update to the new Native Access. You actually need to go to the website and download the new version. I would never have known it even existed without this thread.
Yeah I encountered that last year. It's confusing.
viewtopic.php?p=614543#p614543
Re: Native Instruments new branding?
Posted: 28 May 2023
by Goriila Texas
Anyone else having issues with Komplete Kontrol app since the update? In studio one it's loading real slow.
Nah y'all are good it's working in Reason I don't know what's up in S1.
Re: Native Instruments new branding?
Posted: 29 May 2023
by EdGrip
Uhhhhh it's actually really CLEVER, because if you bothered to LOOK you'd see the components are a lowercase n and a capital I, which stand for native Instruments, but combined TOGETHER they form a capital N which stands for Native again, redundantly.
None of you guys are as clever as the designer who designed this iconic brand that looks like the Kia logo, and not one of you is as clever as any of the chain of people who paid for it and signed off on it, all the way up to CEO. When I think about how clever and visionary and above all BRAVE and UNIQUE this logo is, it makes me VERY excited for the exciting future of NI.
Re: Native Instruments new branding?
Posted: 29 May 2023
by avasopht
EdGrip wrote: ↑29 May 2023
Uhhhhh it's actually really CLEVER, because if you bothered to LOOK you'd see the components are a lowercase n and a capital I, which stand for native Instruments, but combined TOGETHER they form a capital N which stands for Native again, redundantly.
None of you guys are as clever as the designer who designed this iconic brand that looks like the Kia logo, and not one of you is as clever as any of the chain of people who paid for it and signed off on it, all the way up to CEO. When I think about how clever and visionary and above all BRAVE and UNIQUE this logo is, it makes me VERY excited for the exciting future of NI.
Much larger companies with the most talented designers have made colossal mistakes in the past.
Rebranding failures and how much they cost
The only good ones are when the logo change was reversed:
Weight Watchers: unknown
MasterCard: $1.5m
GAP: $100m
Facebook: unknown
Tropicana: $137m
Royal Mail: $2.5m
Insider: 14 Companies That Reversed Their Horrible Attempts At Rebranding: Nissan, Tropicana, Coke, British Airways, GAP, Overstock, Netflix, Royal Mail, MasterCard, Pizza Hut.
Re: Native Instruments new branding?
Posted: 29 May 2023
by selig
avasopht wrote: ↑29 May 2023
EdGrip wrote: ↑29 May 2023
Uhhhhh it's actually really CLEVER, because if you bothered to LOOK you'd see the components are a lowercase n and a capital I, which stand for native Instruments, but combined TOGETHER they form a capital N which stands for Native again, redundantly.
None of you guys are as clever as the designer who designed this iconic brand that looks like the Kia logo, and not one of you is as clever as any of the chain of people who paid for it and signed off on it, all the way up to CEO. When I think about how clever and visionary and above all BRAVE and UNIQUE this logo is, it makes me VERY excited for the exciting future of NI.
Much larger companies with the most talented designers have made colossal mistakes in the past.
Rebranding failures and how much they cost
The only good ones are when the logo change was reversed:
Weight Watchers: unknown
MasterCard: $1.5m
GAP: $100m
Facebook: unknown
Tropicana: $137m
Royal Mail: $2.5m
Insider: 14 Companies That Reversed Their Horrible Attempts At Rebranding: Nissan, Tropicana, Coke, British Airways, GAP, Overstock, Netflix, Royal Mail, MasterCard, Pizza Hut.
Wow, that was an unexpectedly interesting little rabbit hole there, and a great lesson to be reminded of from time to time!
Re: Native Instruments new branding?
Posted: 29 May 2023
by joeyluck
EdGrip wrote: ↑29 May 2023
Uhhhhh it's actually really CLEVER, because if you bothered to LOOK you'd see the components are a lowercase n and a capital I, which stand for native Instruments, but combined TOGETHER they form a capital N which stands for Native again, redundantly.
None of you guys are as clever as the designer who designed this iconic brand that looks like the Kia logo, and not one of you is as clever as any of the chain of people who paid for it and signed off on it, all the way up to CEO. When I think about how clever and visionary and above all BRAVE and UNIQUE this logo is, it makes me VERY excited for the exciting future of NI.
Re: Native Instruments new branding?
Posted: 29 May 2023
by jam-s
All that "nI" reminds me of this:
Re: Native Instruments new branding?
Posted: 02 Jun 2023
by Goriila Texas
Thank you for the update.
I can confirm that Komplete Kontrol is crashing Studio One :
*** WARNING: Unable to verify timestamp for Komplete Kontrol.vst3
DEBUG_FLR_EXCEPTION_CODE(c0000374) and the ".exr -1" ExceptionCode(c0000005) don't match
Please ensure the drivers are fully up to date and you are testing both VST2/3 of the plugin. If the issue remains you will need to contact Native Instruments to ensure the plugin has been fully tested in Studio One 6.1.2
Thank you for your patience.
Kind regards,
Gary M.
Technical Support Agent
PreSonus Audio Electronics
www.presonus.com
Goriila Texas wrote: ↑28 May 2023
Anyone else having issues with Komplete Kontrol app since the update? In studio one it's loading real slow.
Nah y'all are good it's working in Reason I don't know what's up in S1.