Fender buy Presonus (Studio One)

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DaveyG
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Post 01 Nov 2021

https://guitar.com/news/industry-news/f ... ve-mixers/

Let's hope it goes better than Gibson buying Cakewalk...

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Ottostrom
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Post 01 Nov 2021

Can't see how this is a Reason General thread

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guitfnky
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Post 01 Nov 2021

everything’s Reason general with the RRP 😅
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Ottostrom
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Post 01 Nov 2021

guitfnky wrote:
01 Nov 2021
everything’s Reason general with the RRP 😅
lol true :lol:

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EnochLight
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Post 02 Nov 2021

DaveyG wrote:
01 Nov 2021
https://guitar.com/news/industry-news/f ... ve-mixers/

Let's hope it goes better than Gibson buying Cakewalk...
I read this at Music Radar as well. I honestly don't know how I feel about this - clearly if PreSonus was "for sale" at all, things must have been not going well. PreSonus has been privately owned since day 1. Ugh... https://www.musicradar.com/news/fender-buys-presonus

Reminds me of another software company I know... :lol: :oops: :shock:
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guitfnky
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Post 02 Nov 2021

I don’t think it means Presonus wasn’t doing well. they may not even have been interested in selling until Fender made an offer. companies generally don’t buy ailing companies—they want to acquire something that will bring value to their own brand, and usually, that’s by buying a smaller company that’s doing fairly well.
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EnochLight
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Post 02 Nov 2021

Perhaps. I'm assuming the private equity firm that controls Fender wouldn't be so naive to offer a merger with PreSonus if their bottom-line didn't look good. I'm sure they see enough value in PreSonus' offerings to think they can expand that.
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bxbrkrz
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Post 02 Nov 2021

PreSonus+, hardware as a service?
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joeyluck
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Post 02 Nov 2021

The only time I experienced a catastrophic failure with a mixer was with the PreSonus StudioLive. Every single preamp had just died right as the event was beginning and we had to replace it quickly. I had never experienced anything like that and it turned out to be a fairly common problem with the StudioLive.

Studio One looks great, but as far as hardware, I have stayed clear since then. So maybe Fender buying them is a good thing? But I can see the comparisons to the Gibson acquisitions. Fender themselves haven't seemed to venture outside of their own wheelhouse very much. Great brand, but you do wonder if they will give it the attention it deserves.

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bxbrkrz
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Post 02 Nov 2021

PreSonus Audio Interface, 4 Mic Pres - 4 Line Outs (Studio 68). Prime delivery. Plugged it. Got sounds out of Reason. Nice. Latency was too much so I simply switched the buffer to 128 I believe, nothing too insane. No more sound. Unplugged everything, reinstalled the driver. Nothing. I could not believe it. Reverted to an earlier restore point. Nothing. Sent it back the next day.
Got a RME card instead. Back to Heaven.
That was my only experience with PreSonus hardware. I got a lemon.
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miyaru
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Post 02 Nov 2021

I have Presonus Eris E8 studio monitors and their Monitorstation V2 - and am happy with it......
Greetings from Miyaru.
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Korg N1, Yamaha RM1x :thumbup:

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tronam
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Post 02 Nov 2021

The question I always have to ask in situations like this is why would a successful software and technology company, in control of their own destiny, accept a buyout offer from a non-technology company whom they have very little in common with save for "music industry"? Maybe Presonus is not in the strongest financial position and their leadership is concerned about long term survival or perhaps the founders want to retire and cash out. Obviously the PR from both companies will go into overdrive spinning this as the best thing in the universe, but I can't help feeling a little skeptical. At least in the case of iZotope and Native-Instruments, both being audio software developers, their company cultures seem better aligned.
Music is nothing else but wild sounds civilized into time and tune.

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joeyluck
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Post 02 Nov 2021

And worth noting that not every buyout is a company looking to sell, but could instead be an interested party looking to get into other parts of the industry who makes an offer and then talks begin and it goes from there.

So Fender might have had a good vision to share and a great offer. And possibly more money to invest? Some companies get look for investors, others look for other companies with more money and resources. I don't know how PreSonus and Fender compare in that regard.

Lets also be honest when comparing to Gibson/Cakewalk, Cakewalk was well known, but it didn't feel as successful as Studio One is today. I think Fender would need to do more to make Studio One fail. That's just my thought.

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QVprod
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Post 02 Nov 2021

Probably just the owners cashing in. Presonus is likely doing very well. The merger makes some sense in that S1 is often heavily marketed to guitar players. Ampire is a pretty decent amp plug-in and they’ve even made it available to use in other DAWs. Everything else is hardware, not too much different than selling guitars I suppose.

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EnochLight
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Post 02 Nov 2021

QVprod wrote:
02 Nov 2021
Probably just the owners cashing in. Presonus is likely doing very well. The merger makes some sense in that S1 is often heavily marketed to guitar players. Ampire is a pretty decent amp plug-in and they’ve even made it available to use in other DAWs. Everything else is hardware, not too much different than selling guitars I suppose.
It never occurred to me how much Studio One appeals to guitar players until my buddy - who is a guitar player (bassist) by weekend profession - decided to buy Studio One out of all the other choices of DAW. I even pointed him towards Reason for years (he's known that it's my DAW of choice forever, and I even gave him my old Balance audio interface which he used for years), but he still went with Studio One. Prior to Studio One, the only DAW he had experience with was Reaper.

I guess what I'm trying to say is, Studio One does seem to appeal to guitarists for some reason.
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MrFigg
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Post 02 Nov 2021

EnochLight wrote:
02 Nov 2021
QVprod wrote:
02 Nov 2021
Probably just the owners cashing in. Presonus is likely doing very well. The merger makes some sense in that S1 is often heavily marketed to guitar players. Ampire is a pretty decent amp plug-in and they’ve even made it available to use in other DAWs. Everything else is hardware, not too much different than selling guitars I suppose.
It never occurred to me how much Studio One appeals to guitar players until my buddy - who is a guitar player (bassist) by weekend profession - decided to buy Studio One out of all the other choices of DAW. I even pointed him towards Reason for years (he's known that it's my DAW of choice forever, and I even gave him my old Balance audio interface which he used for years), but he still went with Studio One. Prior to Studio One, the only DAW he had experience with was Reaper.

I guess what I'm trying to say is, Studio One does seem to appeal to guitarists for some reason.
I’m a guitarist and I can’t imagine ever using another DAW than Reason. That said though, I’ve never tried Studio One.
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EnochLight
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Post 02 Nov 2021

MrFigg wrote:
02 Nov 2021
I’m a guitarist and I can’t imagine ever using another DAW than Reason. That said though, I’ve never tried Studio One.
See, that's how I feel as well - though I'm not a particularly skilled guitarist. :lol: But I do have a bass and I have several guitars, and like to use them in my productions to some capacity. Reason is spot-on perfect for that IMHO. Studio One didn't even have comping until recently for pete's sake! :lol: I do also own Studio One (4.x), as I picked it up back in the day before Reason supported VST, but since Reason 9.5 I rarely open S1.
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DaveyG
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Post 02 Nov 2021

EnochLight wrote:
02 Nov 2021
MrFigg wrote:
02 Nov 2021
I’m a guitarist and I can’t imagine ever using another DAW than Reason. That said though, I’ve never tried Studio One.
See, that's how I feel as well - though I'm not a particularly skilled guitarist. :lol: But I do have a bass and I have several guitars, and like to use them in my productions to some capacity. Reason is spot-on perfect for that IMHO. Studio One didn't even have comping until recently for pete's sake! :lol: I do also own Studio One (4.x), as I picked it up back in the day before Reason supported VST, but since Reason 9.5 I rarely open S1.
I think Studio One and other more "traditional" DAWs are bound to appeal more than Reason to people who are not really into synths. So guitarists, bands, pianists, score writers etc. That's not to say that you can't do that stuff in Reason, just that synths and rack wiring are the headline features of Reason. Or to turn that statement on it's head, if you are into synths then Studio One is unlikely to be high on your list, because the built-in synths are merely adequate and not very inspiring. Studio One attracts a fair few Cubase and Cakewalk refugees and has quite a few technophobes - people who grew up with 4 track tape machines and almost reluctantly use software!

As for why Presonus sold out to Fender it's the exactly the same reason the Props sold out to Verdane. Money. Either one party wanted to sell badly enough or the other wanted to buy and made an irresistible offer. Just money.

The Presonus forums, and social media, are predictably awash with doom merchants but I guess no-one knows what the future will bring. Maybe Fender just wanted to acquire the Presonus hardware and will dump the DAW. Maybe the DAW is what they are after. Time will tell I guess.

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QVprod
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Post 02 Nov 2021

EnochLight wrote:
02 Nov 2021
MrFigg wrote:
02 Nov 2021
I’m a guitarist and I can’t imagine ever using another DAW than Reason. That said though, I’ve never tried Studio One.
See, that's how I feel as well - though I'm not a particularly skilled guitarist. :lol: But I do have a bass and I have several guitars, and like to use them in my productions to some capacity. Reason is spot-on perfect for that IMHO. Studio One didn't even have comping until recently for pete's sake! :lol: I do also own Studio One (4.x), as I picked it up back in the day before Reason supported VST, but since Reason 9.5 I rarely open S1.
Yeah it's very much aimed at guitarists. Ampire honestly rivals a fair number of guitar amp sims and It one of the stock fx they update continuously. I'm no guitarist but I have to fake guitar parts on keys or record a guitarist every now and then. It started out pretty bare bones and they only added more instruments (amongst many other things) in version 3. But the stock synths are still not a match for what comes with Reason. Some of their organic sampled instruments on the other hand do.

On the contrary with comping though, They've had it for quite a few years now actually, and its the the best version of comping I've seen in any DAW.


jlgrimes
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Post 12 Nov 2021

tronam wrote:
02 Nov 2021
The question I always have to ask in situations like this is why would a successful software and technology company, in control of their own destiny, accept a buyout offer from a non-technology company whom they have very little in common with save for "music industry"? Maybe Presonus is not in the strongest financial position and their leadership is concerned about long term survival or perhaps the founders want to retire and cash out. Obviously the PR from both companies will go into overdrive spinning this as the best thing in the universe, but I can't help feeling a little skeptical. At least in the case of iZotope and Native-Instruments, both being audio software developers, their company cultures seem better aligned.
Maybe Fender made them an offer that they couldn't refuse.

Hopefully Fender is not the same company as Gibson. Fender does have a Guitar lesson subscription Service (although it seems a bit slow at times). Having a DAW probably adds to this. Also how many people are buying Guitars vs. DAWs, softsynths? Marrying the three could be cool. How about a Studio One with built-in lessons?, better Software amp modelling (Ampire is already pretty good here) and with Studio One's notation, it could be cool if they did put some Fender elements in the DAW. Also, using Studio One for Live Shows is a great feature as some type of Audio Interface/Guitar Amp with Studio One's show feature built-in could be cool. Most likely though they would be two separate entities. but the merger could be good. That said if Studio One decides to go full subscription only, I'm out.

I'm guessing though Studio One is doing pretty good.

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