In the past I used to care about getting loud mixes, because I've heard that people perceive louder music as better. And also at the time (as far as I know) no streaming service had any form of automated volume adjusting. But around 2017 I simply stopped caring about loudness, even if my songs came out quiter than others. I thought I'd rather have my music sound good then turn it up to max and crush the sound. I wasn't willing to make that sacrifice. I know professionals know how to get away with louder mixes, but still I don't see the point anymore.
Maybe the "louder sounds better" argument has some truth to it. But in my case everytime I press play on a song and it's LOUD I just find it annoying. As a consequence I always turn loud mixes down, usually to a much lower volume than I would if the song came out at a "normal" volume. That's because of the initial annoyance. So the intended purpose of having it loud has the opposite effect on me. Maybe I'm just getting old.

I still hear both professional mixes and hobbyists having really crushed mixes sometimes, even though the worst of the loudness war era seems to be over.
So for me, the last 6-7 years I've just let the limiter work gently to where I think it sounds good. I even think having a limiter pushing down the peaks slightly can make a mix sound better as long as it fits the song. I don't mix any song differently either just to get more volume out of it.
So how about you guys, do you push your mixes/mastering in order to get it louder? Or are you like me and you've stopped caring about it? I suspect where the music is being played (which platforms/places) might influence peoples choices.