Dolby Atmos FOMO & FUD?

[bxbrkrz]

Part 2. No need to watch part 1.
A gatekeeping licensing ripoff, imho... Will you still be able to submit mixes in mono because it is your artistic vision? Atmos Ultra Mono?

From the comment section:

Thanks Colt for the videos however forcing Atmos this way on both the listener and artists/mixers is not an exciting future it's a cautionary tale.
I'm reposting this comment so folks also get a perspective that there are many other countries like mine in this planet where requiring mixing in Atmos is simply a none starter. Amazing music is still made and brought back from archives, uploaded and it's being listened to thanks to playlists, but millions will never get the Atmos treatment just to pass a spec.

I’m a movie/tv sound designer and mixer in Latin America, and not even on that respect is an Atmos mix a delivery requirement because many movie theaters don’t even have Atmos because of cost. And by that analogy regular working folks around here do not have AirPods like in the US because they cost about the same as a couple of months rent and even less a new iPhone, old androids are king, old iPhones are a close second and cheap headphones are the norm.
So if Apple and Spotify are imposing something so elitist to the rest of the 3rd world, which I’m betting are a large part of their customers, they are completely out of touch. Music made, mixed and mastered here is made in very good studios or just regular studios, bedrooms, laptops etc.. but just a very few will ever have Atmos because of the astronomical cost of equipment that will never be paid back by cash strapped artists.

I truly hope Atmos as a requirement in music upload never comes to pass because inevitably one click Atmos solutions will be the norm and quality mixes will be a thing of the past. Great music will be buried and never be recommended because it's not uploaded in Atmos or will be a horribly upconverted mix just to pass spec, it is a regrettable decision.