Goriila Texas wrote: ↑
25 Mar 2023
After seeing this video I'll never use an graphic designer again for logos or nothing.
Hi am a graphic designer and I use Midjourney, now on a almost daily basis, for my work. It is incredibly powerful, especially on the illustration and photography side. Not that good - for now - in designing logos and totally useless for layout. Before Midjourney i used to rely on stock photos services, paid or free, to get the visual material it took too much time and effort (and I should have charged on my customer's fee) that is ancillary to the work that was required of me: for example, an advertisement for a magazine or a web banner. Now I use AI for achieving these results (and more, and better). As i do so, many of my collegues are jumping on the AI train and in max 2 years everyone will be there or will have closed up store.
Will I get rich using AI in my work? No. Will I become poor if I don't use AI in my work? Heck yes
My last three song's cover art have been made with heavy use of AI, some photoshop by me (AI is incredibly powerful but makes incredibly silly mistakes), and some lettering and finishing (faux Vinyl weathering, color correction, etc.). By just yesteryear standards these cover are amazing; by 2024 every monkey in the zoo will have AI made cover art.
Will they be all good? No, and that's becasue there is a guy, designer, prompt artist, AI art director that has better taste, deeper knoweledge and more experience than another. And while in almost 20 years of career as a GD I have learned that bad design is not always the fault of the designer, but often the client without taste, I am sure that the person with taste, style and experience will still make a difference.
The problem will be what we have seen with instagram: if everyone can take decent photos thanks to filters, anyone can make decent covers thanks to AI. But the level of minimal decency has only moved from "it almost sucks" to "without instagram filters or AI it's not even worth posting." This is the baseline. Artists and the public who have taste look above this line, toward the stars.
The tragedy is that those are and always will be the tiny minority in the world of rappers, food bloggers, alt-rock singers, video sluts, all mediocre carbon copies of each other.